Ayurvedic Skincare Brand Raising Initial Funds In Mumbai

About Business

Founded with the vision of blending traditional Indian skincare wisdom with modern cosmetic science, the company is developing a premium Ayurvedic skincare brand aimed at addressing the growing demand for effective, high-quality natural beauty products. The concept emerged from identifying a significant gap in the market, where many brands claim to offer natural or Ayurvedic solutions but often lack premium positioning, proven efficacy, and scalability.

Currently in the product development stage, the company is collaborating closely with manufacturing partners to finalize formulations, textures, and performance standards. Its initial product portfolio includes a brightening cream and an Ayurvedic lip balm, formulated using carefully selected ingredients such as mulethi, kesar, and botanical oils, combined with advanced cosmetic bases to enhance absorption and deliver effective results.

The brand’s key differentiator lies in its balanced approach to skincare. Rather than relying solely on traditional remedies or synthetic formulations, it adopts a hybrid model that combines the authenticity of Ayurveda with the effectiveness of modern cosmetic science. This approach is designed to build consumer trust while delivering visible results and a premium user experience.

Positioned in the premium skincare segment, the brand focuses on superior product quality, attractive packaging, and long-term brand value rather than competing on price. Its business model is structured for scalability through direct-to-consumer (D2C) channels and leading online marketplaces, supported by strong digital marketing initiatives and a focus on customer retention.

Looking ahead, the company has significant expansion potential across multiple skincare categories, including serums, face oils, and treatment-based products. With strategic investment and operational support, it aims to accelerate product launches, expand manufacturing capabilities, and establish a strong presence in India's rapidly growing premium skincare market.

Clientele type

The focus is on urban, quality-conscious consumers, especially women aged 20–40, who are actively looking for skincare that combines Ayurvedic ingredients with modern effectiveness. These customers are typically shopping through online platforms and are willing to invest in premium products that deliver visible results.

During the development phase, the business has been gathering feedback through sample testing and early user inputs, which is helping them refine formulations and positioning before launch.

Going forward, the brand will cater to customers through direct-to-consumer channels (own website) and leading marketplaces like Amazon and Nykaa, with a strong focus on repeat usage and long-term customer retention.

Premises

The company currently operates through a lean and efficient setup based in Mumbai, with a strategic focus on product development, brand building, and scalable growth. Rather than investing heavily in infrastructure during the early stages, the business has adopted an asset-light model designed to maximize flexibility and capital efficiency.

Manufacturing is outsourced to experienced third-party cosmetic manufacturers, enabling the company to maintain high-quality standards while optimizing costs and operational efficiency. This approach also provides the ability to scale production quickly in response to market demand without the burden of significant fixed assets.

Day-to-day activities, including product development, vendor management, sourcing, and business planning, are managed through a compact operational setup. As the brand expands and demand increases, the company plans to strengthen its warehousing and operational capabilities to support future growth.

Overall, the business has been structured to remain flexible, scalable, and capital-efficient, with investments primarily directed toward product innovation, branding, marketing, and customer acquisition rather than infrastructure development.

Asking Price Includes

The terms of the transaction will be discussed with the potential investors.

Asking Price

INR 50.00 L

Minimum ticket size

INR 10.00 L

Reason

The founders are looking to raise funds to launch and scale a premium Ayurvedic skincare brand through D2C and digital channels.

Licenses

Kashvi Beauty is currently in the product development and pre-launch stage. At this point, the business does not hold direct manufacturing licenses, as production is being planned through third-party cosmetic manufacturers. The selected manufacturing par

More Details

The business has a team of 4 employees. The team brings experience in sales and marketing, with a good understanding of how to reach customers, build a brand, and grow through digital channels.

One of the founders comes from an operations background, with experience in managing processes, supply chains, and improving customer experience in e-commerce environments. This helps ensure that the business is being built with strong systems and scalability from the start.