Reward-Driven E-Commerce Platform Raising Funds In Bangalore

About Business

Business Model: B2C own brand

Products Sold Online: Subscriptions, Services

Monthly GMV INR: 1, 00, 00, 000

Active Registered Users: 500

Logistics Model: Third-party (Shiprocket/ Delhivery)

Tech Platform: Custom-built

Active SKUs: 900

Avg Order Value INR: 500-1_500

Primary Acquisition Channel: Paid ads (Meta/Google), Influencer, Organic SEO, WhatsApp, Referral, Marketplace organic

South India-based reward-driven e-commerce platform currently raising ₹2.0 Crore in Seed funding, with daily interactive sessions engaging 1,000 to 2,000 active participants. The platform combines online retail with gamified daily loyalty rewards, instant cashback, and an integrated in-app digital wallet — moving beyond the discount-led model prevalent among legacy marketplaces.

Revenue is generated across three streams. The primary stream is direct product retail and marketplace commissions, earning 12% to 18% per transaction. The second stream is sponsored brand placements — in-app banners, featured listings, and campaign takeovers — priced on a fixed or CPC basis. The third stream is logistics and fulfillment service fees charged to sellers for warehousing and shipping support.

Sellers, including D2C brands and regional manufacturers, are onboarded with zero upfront listing fees and performance-linked commissions of 8%–14%. Sellers receive dashboard analytics and direct access to the platform’s high-frequency daily buyer traffic.

Cashback and reward tokens are credited instantly to each user’s in-app digital wallet. Withdrawals undergo a standardized 72-hour verification window covering anti-fraud screening, KYC validation, and bank transfer clearance. All major reward distributions are live-streamed on dedicated YouTube channels, providing full public transparency into the platform’s reward mechanics.

Year 1 regional operations are focused on South India, with a target of 500+ verified active sellers and 2,50,000 active customers. Projected Gross Merchandise Value (GMV) is ₹12 Crore in Year 1, scaling to ₹45 Crore in Year 2 and ₹150 Crore by Year 3. Blended customer acquisition cost (CAC) is projected to fall from ₹320 in Year 1 to ₹140 by Year 3 as daily active user retention improves. Repeat purchase rate targets are 35% in Year 1, 52% in Year 2, and 68% in Year 3.

Growth Trajectory (YoY) : 12%

The business has two co-founders, one has 12 years of experience in the fashion industry and the other co founder has 5 years of experience as a developer.

Clientele type

D2C brands and regional manufacturers seeking daily high-intent shopper traffic without upfront marketplace listing fees. Target end consumers are Tier-2 and Tier-3 city digital buyers across India.

Premises

LEASED

Lease per month (in INR): 80.00 K

Security Deposit (in INR): 4.00 L

Carpet Area: 1,200 sq ft

What’s on offer

The terms of the transaction will be discussed with potential investors.

Asking Price

INR 2.00 Cr

Minimum ticket size

INR 50.00 L

Reason

Invest in technology / R&D

Marketing & customer acquisition

Inventory management

Build infrastructure / assets

Working capital requirements

Product development / launch

Set up / complete a facility

Technology / platform development