Upcoming AR-VR Business Raising Initial Funds In Chennai
About Business
Mixed Reality Sports AR Project
Overview:
This upcoming technology venture is set to transform the sports entertainment experience by integrating the real and virtual worlds through Mixed Reality (MR), Augmented Reality (AR), and Virtual Reality (VR). The goal is to enhance fan engagement during live events by offering immersive features such as multi-angle viewing, real-time match data, interactive advertisements, and gamified elements like fantasy leagues and crypto-based rewards.
Vision:
To establish a groundbreaking MR platform that redefines audience interaction in sports like cricket, football, and other global events, creating a new standard for immersive fan experiences.
Product Highlights:
- Wearable MR device integrated with live sports content
- Ability to switch between normal and augmented views
- Multi-camera angle selection for near-live experiences
- Real-time access to player statistics and in-game data
- Features for fantasy gaming, live betting, and crypto rewards
- Interactive ad formats including pop-ups, slow-motion overlays, and digital stickers
Phased Implementation Strategy:
Phase 1 – Cricket (India-Focused):
- Implementation in various cricket formats including T20, First-Class, Club, and Indoor
- Monetization model: ₹1 lakh per second of ad display
- Estimated breakeven revenue per T20 match: ₹40 crore
- Target profit per match: ₹26.4 crore
Phase 2 – Football (Global Expansion):
- MVP rollout for soccer with enhanced AR/VR experiences in stadiums and broadcasts
Phase 3 – Broader Sports Integration:
- Expansion into international sports such as the NBA, Rugby, Tennis, and the Olympics
- Integration of biomechanical analysis and markerless motion capture technology
Technology & Product Insights:
- AR glasses with 3–4 years lifespan and replaceable/serviceable modules
- Integration of machine learning, broadcast-grade tech, and motion analytics
- Patent filings underway for core technologies
- Real-time detection and delivery of interactive ad content
Revenue Model:
- Real-time per-second monetization through MR ads
- Fantasy leagues for both online and in-stadium users
- Sponsorship opportunities via AR pop-ups and interactive visuals
- Tokenized rewards and digital collectibles through gamified experiences
This project represents a high-growth opportunity at the intersection of sports, entertainment, and immersive technology, with the potential to scale across multiple sports and global markets.
Clientele type
Target Audience:
- On-site stadium viewers equipped with MR devices
- Offsite users via broadcast and digital integration
Premises
As of now, the business has not started the operation, but it will be managed from the leased premises.
Asking Price Includes
The terms of the transaction will be discussed with the potential investors.
Asking Price
INR 50.00 L
Minimum ticket size
INR 5.00 L
Reason
The founder wants to start the operation as soon as possible and hence is looking for an initial funding round.
Keywords
Business Tags
₹10 to ₹200 Cr
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