Technology-Enabled Experience Commerce Platform Raising Fund

About Business

A technology-driven startup founded in 2025 in Ahmedabad has developed an experience commerce platform designed to bridge the gap between online product discovery and real-world product interaction. The platform addresses a key challenge in e-commerce, where consumers often lack confidence when purchasing high-involvement products without experiencing them beforehand.

The company enables brands to offer customers the opportunity to interact with products before making a purchase decision. Its services include pre-sales product demonstrations, one-on-one virtual demo sessions conducted by trained experts, at-home product demonstrations, post-sales installation and training support, and in-store product demonstrations.

At the core of the platform is a proprietary technology system that manages the entire lifecycle of product experiences, from scheduling demonstrations to monitoring execution quality and tracking operational performance.

The platform integrates several operational capabilities, including smart scheduling and routing, AI-driven quality assessment, real-time tracking, operational transparency, and a network of certified product demonstration specialists.

Business Progress
Since its launch, the company has demonstrated early operational traction and growing market adoption.

Key milestones achieved include:
• 3000+ product demos conducted
• 25,000+ installations completed
• Presence in 10+ cities across India
• 6 demo rooms established
• 35+ trained field experts
• 8 brand partnerships
• 25% demo-to-sales conversion rate
• ₹1 Crore+ GMV generated
• ₹40 Lakhs+ revenue generated

These early results indicate strong initial validation for the experience-driven commerce model.

Unique Value Proposition
The platform differentiates itself by combining technology, operational infrastructure, and trained field experts to create a hybrid commerce ecosystem that allows consumers to experience products before purchase.

Key differentiators include:
• A technology-enabled experience commerce platform
• A structured ecosystem for pre-purchase product trials for high-value goods
• An AI-powered operational platform managing end-to-end product experiences
• A certified network of product demonstration experts
• Integration of both virtual and physical product demonstrations
• Partnerships enabling demonstration hubs and mobile demo operations

This model helps brands improve conversion rates, reduce product returns, and build stronger consumer trust.

Market Opportunity and Future Growth
The company operates within India’s rapidly expanding consumer electronics and appliance market, estimated at approximately ₹9 lakh crores. With the growing adoption of smart appliances, connected devices, and IoT-based products, the demand for pre-purchase product experiences is increasing.

The company plans to scale its operations by expanding demonstration hubs across major cities, growing its network of trained product experts and mobile demo fleets, and further strengthening its technology platform.

Through these initiatives, the company aims to build the infrastructure layer for experience-driven commerce in India, with potential for future global expansion.

Clientele type

The company primarily serves brands that sell high-involvement consumer products, particularly in categories where the ability to experience the product plays a significant role in influencing purchase decisions.

Industries Served
• Consumer electronics
• Smart appliances
• Home and kitchen appliances
• Smart home devices
• Mobility and assistive devices
• IoT and connected products

Type of Clients
• Consumer electronics brands
• Smart appliance manufacturers
• E-commerce companies
• Retail chains
• Product distributors
• Direct-to-consumer (D2C) brands

At present, the platform works with more than eight brand partners and continues to expand its client base as demand for experience-led product selling increases across the market.

Premises

The company operates a structured infrastructure designed to support product demonstration, installation, and experience-led commerce across multiple cities in India. Its operational model combines office infrastructure, demonstration studios, retail experience hubs, and mobile field operations to deliver both virtual and physical product experiences.

Key Infrastructure Components
Office Premises
• Located in Ahmedabad, Gujarat in a commercial business district with strong connectivity
• Leased office space of approximately 1,000–1,500 sq. ft.
• Newly operational from 2025 onwards
• Supports management, operations, and technology teams

Demo Rooms (Virtual and Physical Demonstration Studios)
• Six dedicated demo rooms established
• Each unit approximately 200–300 sq. ft.
• Newly set up from 2025 onwards
• Located in accessible commercial areas
• Used for virtual demonstrations and brand experience sessions
• Designed to support multiple demo sessions daily

Store Experience Hubs
• Experience hubs operated in collaboration with retail petrol pump outlets
• Partnership-based space allocation model
• Each hub approximately 100–200 sq. ft.
• Functions as a product experience center and demo inventory storage point
• Supports multiple demonstrations and operational inventory management

Field Operations Infrastructure
• Branded four-wheel vehicles used by trained demo experts
• Fleet operations supported through collaboration with Spinny
• Used for transporting products and conducting at-home demonstrations
• Enables multi-city demo operations

Operational Scale and Reach
• Presence in 10+ cities across India
• Network of 35+ certified demo experts
• Total operational team of 60+ experience builders
• Infrastructure includes demo rooms, bright store hubs, and a mobile demo fleet

Common Premise / Key Highlights
• Asset-light infrastructure model with primarily leased and partnership-based spaces
• Newly established infrastructure (2025 onwards)
• Combination of physical, virtual, and mobile product demonstration capabilities
• Multi-city operational capacity supported by trained field experts
• Strategic partnerships with retail outlets and fleet providers to expand reach

This integrated setup enables the company to deliver end-to-end product experience services while maintaining operational scalability across multiple locations.

Asking Price Includes

They are open to offer a stake upto 16.6%.

Asking Price

INR 15.00 Cr

Minimum ticket size

INR 5.00 Cr

Reason

They are raising funds to fuel the growth of the business. Technology-Enabled Experience Commerce Platform Raising Funds In Ahmedabad

More Details

Management and Leadership
The company is led by a team of experienced founders with backgrounds in technology, entrepreneurship, distribution, and operations. The leadership team brings a combination of corporate, operational, and business scaling experience, supporting the company’s growth in the experience-driven commerce space.

The founding team includes a senior professional with over 15 years of experience at a leading public sector energy company, where he was involved in digital transformation and operational initiatives. He holds management and engineering qualifications from reputed institutions including IIM Bangalore and NSIT Delhi.

Another co-founder is an entrepreneur who leads a large business group with revenues exceeding ₹1000 crore. His experience lies in business expansion, strategy, and scaling operations across multiple sectors.

The leadership team also includes the founder of a mobile and consumer electronics distribution venture, who has experience working with and distributing products for more than ten international and domestic brands.
Team Strength
The company is supported by a growing operational workforce that includes:
• 60+ experience builders and operational team members
• A network of certified demo experts operating across multiple cities
• Dedicated teams managing technology development, operations, and customer experience

Strategic Partnerships
The company has established key partnerships that support its operational model, including collaborations with major fuel retail outlets for setting up experience hubs, as well as partnerships with product brands for demonstrations, installations, and customer onboarding.