Self-Publishing & Online Bookstore Seeking Part Exit In Pune

About Business

Services Offered: BTL activations, ATL campaigns, Digital, Influencer marketing, On-ground events

Active Clients: 30+

Revenue Model: Project-based, Monthly retainer, Campaign fee

Industries Served: FMCG, Healthcare, Real estate, Education, Tech

Inhouse Creative Capability: Full in-house (design + video + print)

Recurring Retainer %: 17%

Avg Client Tenure: 1-2_yrs

Main Business Activity

Self-publishing and book services business providing publishing, manuscript support, distribution, branding, marketing, and online book sales.

Business Overview

The business operates as a self-publishing platform serving authors and readers. It supports authors through the process of converting manuscripts into published books, including editing, cover design, ISBN registration, publishing, distribution, and marketing.

The business has published around 20–21 books to date and currently publishes approximately 1–2 books every month. In addition to publishing services, the business also provides marketing services, including social media marketing (SMM) and other digital marketing services.

The platform also operates an online bookstore offering books across multiple genres.

Products & Services

- Self-publishing services
- Manuscript editing and preparation
- Cover design
- ISBN registration
- eBook, paperback, and hardcover publishing
- Book distribution
- Marketing and promotional campaigns
- Social media and SEO marketing
- Author branding and promotional support
- Book tours and launch support
- Literary event support
- Online sale of curated books

Business Model

Revenue is generated through publishing packages, author support services, marketing and promotional services, book-tour offerings, and online book sales. Publishing packages can include services such as editing, cover design, ISBN registration, and distribution.

Clientele

The business serves first-time and experienced authors across fiction, non-fiction, poetry, memoirs, self-help, educational, children's, and business books. The online bookstore also caters to readers looking to purchase books across different genres.

Digital Presence

The business operates through an online platform where authors can access publishing services, and readers can browse and purchase books. Orders are supported by tracked shipping across India and online payment options.

Key Features

- End-to-end publishing support
- Authors retain copyright and intellectual property ownership
- Publishing, distribution, branding, and marketing services under one platform
- Flexible publishing packages
- Book tour and promotional services
- Online bookstore with curated book collections
- Support for multiple book formats and genres

Average Monthly Sales/Revenue (FY 2026-27) : INR 12.00 L

Growth Trajectory (YoY) : 28%

The promoter is an author and publishing professional with 6+ years of experience in writing, publishing, marketing, and business operations. The business was established to address gaps in the publishing industry and has since developed its operations, client base, digital presence, and multiple revenue streams.

Clientele type

The business serves 30+ customers per month, including authors, publishers, businesses, and other clients seeking publishing, author support, marketing, and digital solutions. Its clientele is spread across India, the USA, Bahrain, and Europe, with services covering publishing, author-related services, marketing, app development, and web development.

Premises

The business is being operated from a rented office.

Asking Price Includes

Proportionate equity shareholding, Board seat / observer rights, Profit-share entitlement, Brand & IP (shared)

Reason

Raising growth capital for expansion

Bringing in a strategic partner

Reducing personal stake / diversifying

Funding working capital

Strengthening the team / operations

Onboarding an operating partner

Licenses

MSME