Pet Foods Brand Raising Funds In Bangalore
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About Business
Overview:
A Bengaluru-based clean-label pet food startup founded in 2023–2024, offering premium wet meals for dogs and cats. The products are developed in collaboration with veterinary professionals, focusing on grain-free, preservative-free, human-grade recipes that support complete and balanced pet nutrition.
Product Highlights:
Available in thoughtfully curated flavors like Chicken & Broccoli and Lamb & Blueberry, the meals are packed in convenient weekly portions. Customers have praised the quality, taste, and noticeable health benefits in their pets, particularly in digestion and coat improvement.
Distribution Channels:
The brand reaches consumers through a multi-channel approach, including major e-commerce platforms, quick-commerce services, its website, and select offline retail outlets, catering primarily to urban pet parents who prioritize transparency and ingredient integrity.
Market Traction:
In a short time, the startup has gained strong early validation with high customer ratings and growing demand. It has positioned itself well in India’s fast-evolving pet care segment, addressing the shift toward conscious, science-backed pet nutrition.
Growth and Funding Plans:
Now at an inflection point, the company is scaling operations by expanding its SKU lineup, upgrading packaging, amplifying marketing efforts, and building a broader offline presence. To support this next phase of growth, it is actively seeking investment.
Clientele type
The primary clientele comprises dog and cat owners, served through various channels including e-commerce platforms, the brand's own website, offline retail stores, and quick commerce services.
Premises
The company uses rental premises.
Asking Price Includes
The promoter is ready to dilute 15-20% of their Equity.
Asking Price
INR 1.10 Cr
Minimum ticket size
INR 1.10 Cr
Reason
The company is currently seeking funding to strengthen its marketing initiatives, improve packaging quality, and expand its presence across offline retail channels.
Licenses
GST, Fssai, udhyam, msme, IP
More Details
The core team primarily consists of veterinary doctors, bringing deep domain expertise to both the product development and overall business strategy.
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₹10 to ₹200 Cr
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