On The Go Beverages Business Raising Funds In Pune
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About Business
Indians on the move often face a lack of truly convenient and customizable beverage options. Preparing personalized drinks outside the home remains messy and impractical. Although the Korean ice cup trend showcases the appeal of DIY iced beverages, this format is largely missing from the Indian market. This creates a significant gap for a portable solution that offers both ease and the freedom to craft personalized refreshments beyond the standard pre-mixed chai or coffee.
To address this, the company is introducing a disruptive beverage solution built around a uniquely designed ice cup, paired with premium Americano coffee pouches. Inspired by the Korean ice cup culture, this offering provides a convenient iced coffee experience while distinguishing itself through the versatility of the ice cup. It serves as a platform for consumers to craft their own on-the-go beverages, aligning with India's strong preference for customization and DIY. This innovation is not limited to coffee; it also allows for mixes with juices, teas, or even alcoholic beverages.
The current product line includes Black, Sweet, and Hazelnut Americano variants. The company operates with an initial, location-based production capacity of 500 coffee pouches and 1,000 ice cups per day.
Clientele type
The product will be liked by travelers, and GenZ
Premises
LEASED
Lease per month (in INR): 20.00 K
Security Deposit (in INR): 40.00 K
Carpet Area: 1,200 sq ft
Asking Price Includes
The terms of the transaction will be discussed
Asking Price
INR 15.00 L
Minimum ticket size
INR 10.00 L
Reason
They are raising funds to expand the manufacturing facility.
Licenses
Fssai
More Details
The venture is led by a solo founder who holds a B.Tech in Electronics from MIT Pune. With a deep-rooted passion for introducing novel and convenient beverage solutions to the Indian market, the founder has been hands-on in developing both the proprietary coffee formulation and the innovative ice cup design. They have also personally overseen the setup of the initial production line.
In early market tests, the product demonstrated strong potential to disrupt the existing beverage landscape, without requiring massive marketing spends. The concept rides on trend-driven appeal and organic word-of-mouth, positioning it as a scalable, culturally resonant solution in India’s evolving ready-to-drink segment.
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₹10 to ₹200 Cr
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