Nutrition Brands For Infants Raising Funds In Ahmedabad
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About Business
The company is a purpose-led nutrition brand based in Ahmedabad, Gujarat, focused on addressing real challenges in child and maternal nutrition through curated food products and personalized nutritional counseling. It combines natural, plant-based ingredients with evidence-inspired dietary guidance to support healthy growth in infants, toddlers, and mothers, positioning itself as a NutriTech solution that integrates products with tech-enabled counseling rather than only selling packaged foods. The venture was founded by a husband-and-wife duo, inspired by their own parenting experiences and the difficulty of finding trustworthy, nutritious food options for children. Through interactions with parents and healthcare professionals such as pediatricians, gynecologists, and dieticians, they identified gaps in early-life nutrition, which led to the creation of this brand focused on practical, impact-driven nutrition. The business operates primarily through an online D2C platform, with additional availability at select pharmacies. It also offers nutritional counseling services and has collaborations with three hospitals in Ahmedabad, particularly for RTF (ready-to-feed) and spoon-feeding solutions. The product portfolio includes baby and toddler foods such as porridge mixes, soups and shakes, black date powder, and chocolate-based nutrition drinks for toddlers and adults. All products are vegan, natural, and designed to address key nutrient deficiencies. The company owns its formulations and raw material sourcing, while manufacturing is done through contract manufacturers using company-supplied ingredients and packaging. Approximately 75% of sales are generated through the company’s website, and the remaining from Amazon.
Clientele type
Its primary customers are pregnant women and families with infants and toddlers, largely acquired through online channels.
Premises
The business operates from a family office setup.
Asking Price Includes
The terms of the transaction will be discussed with the potential investors.
Asking Price
INR 1.25 Cr
Minimum ticket size
INR 1.25 Cr
Reason
The owner is looking to raise funds to scale the business and achieve a threefold increase in monthly revenues over the next 6–8 months.
Licenses
FSSAI
More Details
The business has a team of 5 employees.
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₹10 Cr to ₹200 Cr
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