Nutraceutical & Wellness Brand Seeking Funding In Kolhapur
About Business
Product Categories: Nutritional supplements
Brand Model: Own brand
Sales Channels: E-commerce, D2C, Modern trade
Active SKUs: 25
A premium nutraceutical and wellness brand offering health-focused products for fitness, recovery, weight management, women’s wellness, energy, and daily health. The products are targeted at consumers including fitness enthusiasts, working professionals and general wellness-focused customers.
Products & Categories
The portfolio includes products across:
• Muscle and joint care
• Weight management
• Women’s wellness
• Energy and performance
• Heart and daily health
Key Highlights
• Multi-category nutraceutical and wellness portfolio
• Products based on natural ingredients
• Lab-tested products with applicable FSSAI and nutraceutical certifications
• Available through major online marketplaces and the brand’s own D2C website
• Focus on building a scalable consumer wellness brand
Funding Requirement
The business is seeking ₹1 crore in equity funding to support growth, marketing, distribution and market expansion.
Growth Opportunity
The business has a defined growth strategy focused on expanding its online presence, customer base and product portfolio, with plans to scale across the wellness and nutraceutical market.
Average Monthly Sales/Revenue (FY 2026-27) : INR 1.00 L
Growth Trajectory (YoY) : 100%
The business is led by three promoters with combined experience across pharmaceutical distribution, marketing, hospital operations and FMCG distribution, ranging from 20 to 40+ years.
The promoters are currently implementing systems and processes to streamline operations, with the objective of making the business less dependent on day-to-day promoter involvement within the next year.
Clientele type
The target customers are individuals aged 20–40 with modern lifestyles, strong internet and technology adoption, an interest in AI and fitness, and a monthly income above ₹40,000. This segment is increasingly adopting nutraceutical and wellness products as part of their daily lifestyle.
Premises
Not applicable, as the business operates through e-commerce channels and does not require a specific physical premises.
What’s on offer
The transaction terms will be discussed and mutually agreed upon with the potential investor.
Asking Price
INR 1.00 Cr
Minimum ticket size
INR 1.00 Cr
Reason
Increase production / capacity
Invest in technology / R&D
Marketing & customer acquisition
Launch new product line
Working capital requirements
The funds will be primarily used for Meta and e-commerce marketing, launching new SKUs, and conducting clinical testing to strengthen consumer trust. The business aims to scale monthly recurring revenue to ₹25 lakh.
Licences
FSSAI license & GST
Keywords
Business Tags
Fundraising for ₹10 Cr – 500 Cr
Confidential Process Completed in 120 Days
Strategic Preparation, Aligned Investor Outreach and Seamless Closure
Supported by Advisors with 26+ Years of Experience