Nutraceutical Products Business Raising Funds In Zirakpur

About Business

Established in 2022 in Zirakpur, the company focuses on direct-to-consumer (D2C) nutraceuticals and health foods. It started with one product, peanut butter, and has since expanded its offerings to include whey protein, creatine, and other fitness supplements. Products are available online and offline, but the main emphasis is on online sales to consumers.

The founder began this venture at 21 years old with an initial investment of INR 12,000, driven by a passion for fitness and calisthenics. With a background as a Lead Application Engineer, the founder created the brand’s digital infrastructure independently. This includes its e-commerce platform and cloud-based systems, with ongoing improvements in progress.

The company provides high-quality health products based on authenticity and transparency. In an industry affected by product duplication and adulteration, the brand uses a strict D2C model. This approach removes middlemen, ensuring customers receive verified, untampered, and affordable products. Alongside physical products, the founder also offers specialized online personal training and nutrition coaching, focusing on bodyweight strength training.

Clientele type

Target Audience

The brand caters to:

D2C health and wellness consumers

Corporate professionals, particularly from IT and tech sectors

Calisthenics and fitness enthusiasts

Nutraceutical and supplement buyers

E-commerce-driven consumers

Premises

LEASED

Lease per month (in INR): 14.00 K

Security Deposit (in INR): 14.00 K

Carpet Area: 2,500 sq ft

2,500 sq. ft.

Asking Price Includes

The terms of the transaction will be discussed with the potential investors.

Asking Price

INR 50.00 Cr

Minimum ticket size

INR 10.00 Cr

Reason

The owner is looking to raise funds to expand operations, introduce new products and SKUs, strengthen logistics capabilities, and scale the business for broader market reach.

Licenses

FSSAI, Trademark, GST

More Details

The business operates with a team of five employees. Although structured as a sole proprietorship, the founder actively leads all aspects of operations, including technical development, product strategy, and digital management. The long-term vision is to evolve the brand into a comprehensive digital fitness ecosystem, incorporating a subscription-based model with access to doctors, nutritionists, and physical therapists—creating a trusted, integrated fitness platform.