Motion Sensor Lighting MFG Business Raising Funds In Pune

About Business

The business designs, develops, and manufactures motion sensor–based lighting solutions in India. It serves residential and commercial projects, including housing societies, offices, government buildings, hospitals, hotels, factories, builders, dealers, and distributors. The product portfolio includes auto-dimming and auto on/off lighting solutions such as tubelights, panel lights, street lights, and garden lights, focused on reducing power consumption and operating costs.

Market Need
Electricity demand in India is rising rapidly due to population growth, lifestyle changes, and increased adoption of electric vehicles. Power generation is not increasing at the same pace, leading to frequent tariff hikes across states. This widening demand–supply gap is driving strong demand for energy-efficient solutions, especially in lighting, which is a major contributor to daily electricity usage.

Solution Offered
The products use motion sensor technology to automatically adjust lighting based on usage. These solutions help reduce electricity consumption by up to 80% on a daily basis, making them suitable for both high-usage common areas and residential spaces. Auto-dimming solutions are primarily used in shared areas such as parking, staircases, corridors, and internal roads, while auto on/off solutions are designed for homes, including bathrooms, kitchens, passages, balconies, and utility areas.

Competitive Strength
A key advantage is the in-house capability for research, design, and manufacturing, allowing faster innovation, customization, and quality control. This enables the business to meet specific client requirements and adapt products to different use cases. A strong distribution network through builders, dealers, and distributors supports wider market reach.

Product Portfolio and Traction
The company offers over 300 sensor-enabled lighting SKUs and has been actively selling in this segment for the past four years. The typical product life cycle is 6–7 years, providing long-term value to customers. Due to significant electricity savings, customers achieve a return on investment within 3–5 months compared to conventional lighting products.

Performance and Growth
The business has shown steady revenue growth and operational traction in a growing market segment. With increasing awareness of energy efficiency, rising power costs, and supportive government policies, demand is expected to strengthen further.

Clientele type

The company has a strong client base across housing societies, builders, offices, factories, hotels, hospitals, warehouses, colleges, and malls, with a pan-India presence. Over 1,000 projects have been successfully completed, including large housing societies, hotel projects, and reputed builders. The business is supported by a wide dealer network with over 150 dealers in Pune and more than 500 dealers across India, ensuring strong nationwide reach.

Premises

OWNED

Premise Size: 1500 sq feet

Market Value (in INR): 2.00 Cr

The Factory is on rent.

Asking Price Includes

The terms of the transaction will be discussed with interested investors.

Asking Price

INR 3.00 Cr

Minimum ticket size

INR 1.00 Cr

Reason

The founders are seeking funding to build a pan-India team, expand manufacturing capacity, strengthen marketing efforts, and further develop the dealer network.

Licenses

BIS, ISO, CE

More Details

The leadership team includes a Co-Founder and Managing Director with an MBA in Marketing and over 20 years of professional experience, known for driving organizational growth, improving operational efficiency, and strengthening overall business performance. The Chief Human Resources and Operations head holds a postgraduate qualification with CDAC credentials and brings more than 15 years of experience in managing human resources and operational functions. The technology function is led by a Chief Technology Officer who is a postgraduate engineer in electronics, with over 7 years of experience in the design and development of LED drivers, motion sensor drivers, and IoT-based devices.