Luxury Swing Manufacturing Business Raising Funds In Surat
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About Business
The business was established in 2022 in Surat with a vision to modernize traditional Indian swings (zula) by blending heritage with contemporary design. It operates through a combination of in-house manufacturing and third-party production to ensure scalability and flexibility.
Initially focused on manufacturing, the business has gradually expanded into the retail segment, with a presence in key cities such as Ahmedabad and Vadodara. It is positioning itself as a premium lifestyle brand, catering to customers seeking a balance of traditional comfort and modern aesthetics.
The product portfolio includes a wide range of high-quality swings designed for both indoor and outdoor use. These include acrylic swings with modern, transparent designs, handcrafted wooden swings for a classic appeal, stainless steel (SS304) swings known for durability and weather resistance, and wicker as well as metal-based designs suitable for varied customer preferences.
The business differentiates itself through its focus on quality manufacturing, innovative use of materials, and premium positioning. By leveraging direct manufacturing capabilities, it maintains control over product quality while offering competitive pricing without intermediary markups. The emphasis is on creating “luxury swings” that combine comfort, durability, and design, rather than conventional outdoor furniture.
Clientele type
Clients include:
Residential Clientele (B2C)
Commercial & Hospitality (B2B)
Institutional & Public Spaces
Premises
LEASED
Lease per month (in INR): 45.00 K
Security Deposit (in INR): 1.50 L
Carpet Area: 1,200 sq ft
The business currently operates two retail showrooms located in Ahmedabad and Vadodara, along with a manufacturing unit in Surat. All the premises are on a rented basis.
Asking Price Includes
The terms of the transaction will be discussed with the potential investors.
Asking Price
INR 3.50 Cr
Minimum ticket size
INR 3.00 Cr
Reason
The owner is looking to raise funds to scale operations across seven cities, streamline procurement by importing directly from China, and transition to 100% in-house manufacturing. This shift is expected to reduce production costs by approximately 40%.
More Details
The company is managed by three partners and is supported by a team of six employees.
Keywords
Business Tags
Fundraising for ₹10 Cr – 500 Cr
Confidential Process Completed in 120 Days
Strategic Preparation, Aligned Investor Outreach and Seamless Closure
Supported by Advisors with 26+ Years of Experience
