Investment Opportunity In Nightwear Manufacturer In Gurgaon
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About Business
Business Overview
The business focuses on coordinated clothing sets for families, such as Mom & Me, Father & Son, Brother & Sister, and complete family collections in casual and ethnic styles. Each collection uses quality fabrics like 100% cotton and polyester blends, providing comfort and style for occasions like family photos, festive events, and gifting. Products are available through various channels: the brand's website, major marketplaces like Amazon, Flipkart, and Myntra, and select B2B outlets. Customer-friendly policies such as free shipping on prepaid orders, cash-on-delivery options, and easy returns build trust and convenience. Affordable pricing, stylish designs, and occasional promotional discounts make the brand an appealing choice in family fashion.
Evolution and Product Range
Initially focused on matching outfits, the brand has now expanded into a diverse range of collections for different age groups and occasions. This growth shows a clear understanding of changing customer preferences while keeping the main idea of coordinated fashion. The business uses a multichannel selling strategy, combining online sales with marketplace presence to serve both direct customers and wholesale clients.
Target Audience and Brand Appeal
By mixing emotional appeal with practical value, the brand attracts style-conscious and family-oriented customers who want both looks and utility. Its products resonate with shoppers in search of fashionable, comfortable, and well-coordinated clothing for special occasions.
Growth Opportunities
The brand has significant potential for growth through product line extensions like accessories, nightwear, and seasonal clothing. Expanding offline through pop-up stores, events, and partnerships with boutiques can also help. The brand can benefit from storytelling to showcase design philosophy, craftsmanship, and customer experiences. Implementing referral programs, launching limited editions, and other engagement strategies can further encourage repeat purchases and word-of-mouth marketing.
Clientele type
Their clientele usually consists of young Parents
Premises
OWNED
Premise Size: 1800Sq
Market Value (in INR): 4.00 Cr
Asking Price Includes
The promoter will discuss the terms with the potential investors.
Asking Price
INR 50.00 L
Minimum ticket size
INR 40.00 L
Reason
The promoter is raising funds to purchase machinery to expand production capacity and to open their retail outlet
More Details
Their team consists of 14 members:
-10 Tailors
-1 Marketing Executive
-1 Customer Relationship Manager
-1 Operations Head
-1 E-Commerce Manager
Keywords
Business Tags
₹10 to ₹200 Cr
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