Cloud Kitchen Startup Raising Funds In Thiruvananthapuram

Product / Service

They are excited about the prospect of opening a cloud kitchen. Their vision is to target sales of 100 Biryani combos, and the initial setup cost for this venture is estimated at 4.5 lakh. The monthly turnover will be 12 lakhs, and the yearly turnover is projected to reach 1.44 Crores.

Clientele type

Urban professionals, students, families, and Biryani enthusiasts.

Premises

LEASED

Lease per month (in INR): 15,000

Security Deposit (in INR): 30,000

Carpet Area: 1,200 sq ft

Asking Price Includes

This small investment will yield substantial returns every month.

Reason

They plan to launch a new outlet or pickup point every three months and create a stronghold in Kerala initially.

Other Details

Here's a breakdown of the expenses:

Provision and Grocery: 60,000 INR
Cooking Utensils: 60,000 INR
Fridge: 30,000 INR
Microwave: 10,000 INR
Packaging Containers: 85,000 INR
Delivery Jute Bags: 1 lakh INR
House Rent: 15,000 INR
Deposit: 30,000 INR
FSSAI Registration: 3,000 INR

The total initial investment is 3.9 lakh INR, leaving a balance of 60,000 INR for working capital to purchase chicken, curd, and vegetables.
Each Biryani combo is priced at 400 INR, resulting in a total revenue of 40,000 INR for 100 combos. This means that the initial investment of 4.5 lakh INR can be recovered within just 12 days, allowing for pure profit in the subsequent days.

With this cloud kitchen startup, they anticipate a monthly turnover of 12 lakh INR, translating to an annual revenue of 1.44 crore INR.
This promising financial outlook reflects the potential for rapid growth and profitability in the cloud kitchen business, making it an attractive investment opportunity.

Market Analysis:
Market Demand: Biryani is a beloved and timeless dish, with a consistently high demand across demographics.
Competition: While there are existing Biryani restaurants and cloud kitchens, their unique combinations and focus on efficient delivery will set them apart.
Target Audience: Urban professionals, students, families, and Biryani enthusiasts.

Products and Services:
Biryani Combos: They offer a diverse range of Biryani combos, each featuring a choice of protein (such as chicken Biryani), along with a delectable assortment of accompaniments including soup, bread halwa, raita, mint chutney, pickle, gravy, and papad. Their combos also cater to varying spice preferences to ensure a delightful dining experience for all.
Delivery: Orders can be placed through their website or partner food delivery platforms like Zomato, Swiggy, and Uber Eats.
Quality Assurance: They prioritize high-quality ingredients, hygienic preparation, and timely delivery.

Marketing Strategy:
Online Presence: They'll establish a professional website and engage in active social media marketing to reach a wider audience.
Partnering with Delivery Platforms: Collaboration with food delivery apps will increase visibility and accessibility.
Customer Loyalty Programs: Implement loyalty programs, discounts, and referral rewards to retain customers.
Customer Reviews: Encourage customers to leave reviews and use positive feedback in marketing campaigns.

Operations Plan:
Location: Lease a central kitchen space equipped with cooking facilities and storage.
Staffing: Hire experienced chefs, kitchen staff, and delivery personnel.
Supply Chain: Build relationships with reliable suppliers for fresh ingredients.
Technology: Implement order management systems for efficient order processing.

Financial Plan:
Startup Costs: Initial investment is required for kitchen setup, equipment, licenses, and marketing.
Revenue Model: Generate revenue through Biryani sales, with a focus on high-margin combos.
Pricing Strategy: Competitive pricing with a focus on value for money.
Profit Projections: Expect to break even within the first year and achieve a healthy profit margin thereafter.

Funding Needs:
They are seeking an investment of 4.5 Lk to cover startup costs, initial marketing, and operational expenses.
Investors will receive 50% equity in return for their investment.

Risks and Mitigations:
Competition: Competition is fierce in the food industry. To mitigate this, they will focus on unique combos and exceptional service.
Market Trends: Changing consumer preferences may impact sales. Regular menu updates will address this concern.
Supply Chain Disruptions: Backup suppliers and inventory management will minimize disruptions.

Exit Strategy:
They envision two potential exit strategies:
Acquisition: Selling the business to a larger food conglomerate looking to expand its cloud kitchen portfolio.
Franchising: Expanding and franchising the business to multiple locations and eventually selling franchise rights.