Intimate Apparel Business For Sale In Ghaziabad
About Business
The business was established in 2023 with the objective of catering to the growing demand for premium intimate wear and fashion lingerie in India by offering stylish, comfortable, and confidence-enhancing products. It was launched as a direct-to-consumer (D2C) online brand, leveraging the increasing preference for private and convenient online shopping for intimate apparel.
Since its inception, the business has achieved several milestones:
- 2023: Launched its initial product range, including harness-style lingerie and essential intimate wear collections, while building early customer traction through its e-commerce platform.
- 2024: Expanded its product portfolio and strengthened its operational capabilities with plans to serve international customers.
- 2025: Enhanced its presence across major online marketplaces, including Amazon, Flipkart, Meesho, and Snapdeal, significantly expanding its customer reach.
Over time, the business has evolved from a niche startup into a multi-channel online retailer, generating sales through its proprietary website and leading e-commerce marketplaces. It primarily serves modern consumers seeking fashionable, premium intimate wear in a market that has traditionally focused on functional products. The business follows a lean operating model with outsourced manufacturing and emphasizes the use of quality materials such as nylon-spandex blends, satin, and silk.
The product portfolio includes a wide range of premium intimate apparel and fashion lingerie, featuring:
- Harness-inspired lingerie sets designed for contemporary styling.
- Themed lingerie and fashion costume collections.
- Premium nightwear, including satin and silk sleepwear.
- Bikini sets, bodysuits, and mesh-based fashion intimates.
- Shapewear-inspired products and inclusive sizing options catering to a broader customer base.
Clientele type
They are catering to modern Indian women and couples.
Premises
LEASED
Lease per month (in INR): 45.00 K
Security Deposit (in INR): 90.00 K
Carpet Area: 600 sq ft
Asking Price Includes
The asking price includes:
Trademark
Domain
Website
Inventory
Tie-ups (marketing, manufacturers, suppliers, exporters)
Sourcing data
Customer data
Meta ads profile
Meta ads account
Instagram
Facebook
Amazon
Snapdeal
Meesho
Myntra (registration passed, listing pending)
Flipkart
They are also open to onboarding a partner with an investment of INR 2.5 lakhs.
Asking Price
INR 4.00 L
Minimum ticket size
INR 2.50 L
Reason
The owner operates multiple other e-commerce businesses and is not able to give enough time to the business.
More Details
They only have two members on the team managing the business.
Keywords
Business Tags
₹10 Cr to ₹200 Cr
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