Healthy Mexican QSR Franchise Across India
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About Business
Established in 2015 in the USA, this fast-growing global brand has expanded to 35 outlets worldwide, offering a fresh and healthy take on Mexican cuisine. In India’s competitive food industry, it has carved a niche by blending the convenience of fast-casual dining with a fully customizable Tex-Mex menu — delivering quick service without compromising on quality.
What makes the brand stand out:
At the heart of the brand is personalization. Customers can craft their own Tex-Mex meals by choosing from a range of proteins, fresh toppings, and flavorful sauces. This not only ensures a unique dining experience for each guest but also caters to a wide variety of dietary and religious preferences.
More than just a franchise, this opportunity aligns with the rising demand for healthy, customizable meals and appeals to a broad customer base.
Key highlights include:
- Full menu customization for every guest
- High-quality, fresh ingredients
- Innovative offering: 100+ combinations across Bowls, Burritos, Tacos, Nachos, and Quesadillas
- First-mover advantage in the Indian Tex-Mex segment
- Authentic flavors with a global standard
- Established SOPs for smooth operations
- Strong global footprint
The menu includes Bowls, Burritos, Nachos, Tacos, Soft Tacos, Salads, Quesadillas, Chips & Extras, Beverages, Desserts, and even a Jain-friendly selection — making it an inclusive and versatile dining option for all.
Clientele type
Whether Jain, Vegan, or Gluten-Free, they have over 100 customizable options that cater to every need and taste. The business serves a diverse clientele through various service options, including walk-ins, takeaways, and online orders via platforms like Swiggy and Zomato. Its primary focus is on attracting a younger demographic, particularly individuals seeking healthier and fresher meal choices.
Premises
The brand offers two operational models to choose from:
Food Court Model - with an estimated investment of ₹50–60 lakhs
High Street Model - with an estimated investment of ₹65–75 lakhs
Asking Price Includes
The deal price includes comprehensive training and support, covering Digital and In-Store Training, Pre and Post-Opening Assistance, Procurement and Distribution, Logistics, Quality Audits, Restaurant Operations, Technology Systems, Single Point of Sale System, and Food Safety & Hygiene Maintenance for Team Leaders.
Additionally, marketing support is provided, which includes Custom Marketing Plans, Local Marketing Initiatives, Digital Advertising, an Interactive Marketing Website, Digital Marketing, and Social Media Marketing.
Reason
They are expanding in key cities like Mumbai, NCR, Bangalore, Hyderabad, Pune, Surat, Jaipur, Udaipur, and beyond.
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₹10 to ₹200 Cr
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