India’s First Functional Super Drink Brand Raising Funds

About Business

They began their journey with a clear vision - to create India’s First Functional Wellness Beverage Brand that combines organic ingredients, ancient science-backed extracts, and modern nutrition to deliver prebiotic gut wellness in every sip.

Their current product line consists of low-sugar, organic, and wellness-driven beverages crafted for today’s consumer who seeks taste, convenience, and daily balance. Unlike traditional sugary drinks or juices, their products are designed to be functional, nutritional, and lifestyle-focused.

USP:
First-mover advantage in India’s functional wellness beverage category. Organic, low-sugar formulations infused with powerful natural ingredients. Asset-light, scalable model with third-party manufacturing partners (FSSAI, GMP, ISO compliant).
Prebiotic formulations for gut wellness backed by research-driven science.
Future Scope:
India’s beverage market is valued at over $10B and growing rapidly, with wellness beverages emerging as the fastest-growing FMCG segment. They are strategically positioned to capture this shift by expanding across retail outlets, cafés, schools, colleges, institutional canteens, and e-commerce platforms.

Their long-term vision is to build a category-leading wellness FMCG brand with pan-India reach and strong global potential, making us not just a beverage company but a pioneer in the functional wellness revolution.

Clientele type

Their products are designed to serve a broad and rapidly expanding clientele based across multiple industries and channels:

Retail Outlets & Modern Trade - a General stores, supermarkets, and wellness-focused retail chains seeking differentiated beverage options.

Cafes & Quick Service Restaurants (QSRs) – Lifestyle-driven outlets serving urban youth, where demand for wellness beverages is surging.

Schools & Colleges – A large and recurring demand base, with institutions and parents moving away from sugary drinks towards functional wellness beverages.

Corporate & Institutional Canteens – Offices, IT parks, hospitals, and institutions are adopting organic and wellness-based beverages for employees and visitors.

E-commerce & D2C Consumers – Online platforms and direct-to-consumer channels driven by millennials and young professionals demanding healthier, functional drinks.

Investor Note:
By tapping into these high-volume and repeat-consumption channels, the company ensures steady demand, recurring revenues, and rapid brand visibility. With the Indian beverage market worth $10B+ and wellness drinks growing at double-digit CAGR, their clientele strategy offers secure, scalable, and high-potential growth — giving investors confidence in both the short-term cash flow and long-term brand leadership.

Premises

LEASED

Lease per month (in INR): 10.00 K

Security Deposit (in INR): 40.00 K

Carpet Area: 850 sq ft

Premises Type: Office premises with storage facility.
Total Area: 850 sq. ft.
Ownership: Leased property
Rent: ₹10,000 per month
Security Deposit: 3 months’ advance rent paid + 1 month running rent covered.

Asking Price Includes

The investment structure is designed to provide investors with direct equity ownership and regular cash flow visibility in a high-potential FMCG brand, while ensuring transparency and compliance.

Land / Premises: 850 sq. ft. leased office (₹10,000/month rent, 3 months’ advance + 1 month running rent already paid).

Machinery: Not applicable - production is fully managed via third-party compliant manufacturing partners (FSSAI, GMP, ISO certified). This keeps the model asset-light and scalable.

Founder’s Commitment: The Founder & CEO have already invested ₹9,00,000 of their personal capital into concept R&D, product development, compliance, licenses, and permissions, demonstrating a strong personal commitment and belief in the business.

Use of Funds:
All incoming investment will be allocated towards:
Product Manufacturing – Expanding production capacity through third-party facilities.
Raw Material Procurement – Securing a consistent supply of high-quality organic ingredients.
Marketing & Distribution Expansion – Driving brand visibility and nationwide reach.
Working Capital – Supporting day-to-day operations, inventory, and logistics.

Investment Offers:
₹6,00,000 investment = 2% equity stake
₹10,00,000 investment = 4.5% equity stake

Investor Returns & Payout Structure:
The business generates daily cash flow through retail, cafés, institutions, and D2C sales.
Investors may choose quarterly or half-yearly payouts based on their equity stake and company performance.
All accounts follow standard business accounting practices and are consolidated in the annual audit, ensuring full transparency.
This structure offers short-term cash flow returns + long-term equity appreciation, making it both a secure and growth-driven investment.

Investor Note:
This deal offers investors a dual benefit:
Equity ownership in India’s first functional wellness beverage brand, and Regular payouts from active cash flow.

With the foundation already secured by ₹9 lakhs of the founder’s personal investment, incoming funds will directly fuel manufacturing, raw material, marketing, and distribution - ensuring investor capital is used productively for growth and returns, not locked into heavy infrastructure.

Asking Price

INR 10.00 L

Minimum ticket size

INR 6.00 L

Reason

The company taps rising demand for wellness beverages with an asset-light, scalable model, ensuring investor security and assured growth.

More Details

The company is driven by a dedicated 6-member core team covering sales, marketing, operations, finance, and business development.

Founder & CEO – Visionary entrepreneur with expertise in FMCG branding, marketing, and business strategy. Leads overall strategy, product innovation, growth planning, and investor relations.

Marketing & Brand Lead – Focuses on consumer engagement and brand positioning.

Sales & Distribution Lead – Manages retail partnerships, institutional clients, and channel growth.

Operations & Supply Chain Lead – Oversees coordination with third-party manufacturers to ensure quality and efficiency.

Finance & Compliance Coordinator – Handles accounting, GST/FSSAI compliance, and financial management.

Business Development Executive – Expands B2B relationships with cafés, schools, colleges, and canteens.

As they grow, this structure will expand into dedicated R&D, nationwide sales, and specialized marketing teams to support rapid scale.


Successfully developed a science-backed organic product line infused with powerful natural ingredients and prebiotic benefits for gut wellness.

Established an asset-light, scalable model with third-party compliant manufacturers (FSSAI, GMP, ISO certified).

Investor Note:
Under the leadership of the founder and the current 6-member team, the business is built on a strong foundation with a clear roadmap to expand team capacity, strengthen market presence, and secure future recognition.