Functional Juice MFG Startup Raising Funds In Bharatpur

About Business

Product Categories: Ready-to-eat

Brand vs Contract: Own brand

Distribution Reach: National

Cold Storage Facility: Yes

Raw Material Inventory Days: 7-15_days

ERP Production System: Manual

Top 5 Customer Concentration (%): 20%

The business is preparing to launch a range of functional juices focused on health- and wellness-conscious consumers. The proposed products will use high-pressure cold pasteurisation to achieve a targeted shelf life of approximately 8–10 months without conventional preservatives.

The initial product range will consist of six juice variants. The formulations have been developed, and the prototypes are currently undergoing testing.

Products

- Six planned functional juice variants
- Preservative-free juices
- Plant-based wellness products
- Fresh microgreens and wheatgrass
- Bulk and regular supply options for business customers

Technology & Production

The proposed manufacturing setup will use high-pressure cold pasteurisation technology. Machinery and production equipment are estimated to require an investment of approximately ₹2 crore.

Current Status

- Product formulations are ready.
- Prototypes are currently under testing.
- Three full-time employees have been hired.
- The founder has already invested approximately ₹30 lakh.
- The business is preparing for commercial production and market launch.

Management, Team & Achievements

The business is led by a sole proprietor with an M.Sc. in Biotechnology and a research background in plant phytochemicals. The founder is directly involved in product formulation and development, with experience in herbal science and plant research.

The business currently has a lean team of 3 core employees responsible for manufacturing, shop-floor quality control, packaging and order fulfilment.

Clientele type

The business plans to target urban millennials, fitness enthusiasts and families seeking healthier beverage alternatives. On the B2B side, the target customer base will include grocery stores, modern retail outlets and quick-commerce distribution hubs.

Premises

LEASED

Lease per month (in INR): 10.00 K

Security Deposit (in INR): 5.00 L

Carpet Area: 2,250 sq ft

The business operates from an owned building and also uses a rented plot for its operations.

What’s on offer

The founder is currently seeking Phase I investment, with the possibility of additional investment based on the business's progress and future requirements. The transaction terms will be discussed and mutually agreed upon with the potential investor.

Asking Price

INR 2.50 Cr

Minimum ticket size

INR 2.50 Cr

Reason

Purchase machinery / equipment

Product development / launch

Hire & strengthen the team

Strengthen distribution network

Franchise / network expansion

Licenses

Udyam / MSME Registration