Functional Beverage Brand For Sale in Gurgaon
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About Business
The business operates in the functional beverage segment, offering low- and zero-calorie carbonated drinks with added Vitamin D and B12. The products are positioned as an alternative to conventional sugary soft drinks, targeting young consumers looking for better-for-you beverage options.
Key Highlights
- Functional beverage range focused on taste with added nutritional benefits.
- Products contain Vitamin D and B12 as key functional ingredients.
- Targets young and health-conscious consumers.
- Currently available across 4 cities in North India.
- Presence across key tourist markets in Uttarakhand, including Dehradun, Rishikesh and Haridwar.
- Available through around 25 retail counters.
- Also present in 3 modern retail stores in Delhi.
- Manufacturing is outsourced to a partner facility in Manesar.
- Existing retail distribution provides a base for expansion into additional cities and channels.
- Focus on growing distribution and increasing product availability across modern and general retail.
Clientele type
The business primarily caters to urban and semi-urban youth, college students, young professionals, and health-conscious consumers seeking low-calorie beverages, with sales through retail stores, cafés, quick-commerce platforms, and D2C channels.
Premises
LEASED
Lease per month (in INR): 10.00 K
Security Deposit (in INR): 1.00 L
Carpet Area: 400 sq ft
Asking Price Includes
The transaction terms will be discussed and mutually agreed upon with the potential investor.
Asking Price
INR 1.20 Cr
Minimum ticket size
INR 20.00 L
Reason
The business is seeking funding to support pan-India expansion through general trade, modern trade, and quick-commerce channels, along with new product launches, marketing, sales, distribution, and working capital requirements.
Licenses
FSSAI
More Details
Management & Team
Led by a young team with experience in strategy, investment research, business development, and operations.
Business Progress
- Launched its initial functional beverage range.
- Established manufacturing and supply chain partnerships.
- Presence across D2C, quick commerce, and offline retail.
- Focused on expanding distribution and customer base.
Keywords
Business Tags
Fundraising for ₹10 Cr – 500 Cr
Confidential Process Completed in 120 Days
Strategic Preparation, Aligned Investor Outreach and Seamless Closure
Supported by Advisors with 26+ Years of Experience
