Fruit Beverage Brand Seeking Funding In Thrissur
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About Business
The business is in the beverage space, offering fruit-based pulp juices at affordable prices. It works on a trading and private labelling model, where products are made by a third-party manufacturer and sold under its own brand.
Product Offering
At present, there are six products in the lineup, including flavours like mango, guava, apple, lemon, and a soda-based variant. Another six products are currently being planned and are expected to be introduced soon.
Business Model
The products are manufactured by an external juice producer, while the business focuses on branding, distribution, and sales. This keeps operations simple and avoids heavy investment in manufacturing.
Market and Distribution
The business is currently connected with around 25 distributors. Sales are still limited to a small nearby area, which leaves a lot of room to expand. The plan is to grow across both rural and urban markets in Kerala.
Pricing
The products are priced in the range of INR 10 to INR 42, making them accessible to a wide set of customers.
Operations
The business has recently started and is still in its early stages. Supply is handled through a manufacturing partner, ensuring steady production.
Financials
So far, the business has generated around INR 13 lakhs in sales, with an EBITDA margin of about 30%.
Opportunity
Since the current reach is limited, there is a clear opportunity to scale distribution and enter new areas. With more products in the pipeline and an existing distributor base, the business has scope to grow steadily.
Funding Requirement
The business is looking for investment to expand into new regions, build a stronger distribution network, and increase its presence in the market.
Clientele type
At present, the business serves a small base of retail customers within a nearby radius of approximately 5–10 km.
Premises
Another milk product business is also operated from the same rented premises, with both activities sharing the same office space.
Asking Price Includes
The terms of the transaction will be finalized through discussions with the prospective investor.
Asking Price
INR 20.00 L
Minimum ticket size
INR 20.00 L
Reason
Seeking investment to support expansion, inventory purchase, and storage capacity. Funds will also be used to build the team and strengthen the distribution network.
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Fundraising for ₹10 Cr – 500 Cr
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