FMCG Food Brand Expanding Dealer Network PAN India
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About Business
Founded with a mission to bring the authentic flavors of Kerala to a wider audience across India and abroad, this food brand has grown from offering traditional homemade snacks, sweets, and pickles to becoming a trusted name recognized for quality, authenticity, and strong vendor partnerships across Kerala. Headquarters in Chennai with a dedicated warehouse in Kerala.
Products & Services
The company offers a diverse portfolio of over 100 SKUs, including:
- Traditional Kerala Snacks – Banana Chips, Achappam, Kuzhalappam, Murukku, and more
- Pickles & Condiments – Fish Pickle, Mango Pickle, Chammanthi Podi, etc.
- Bulk Supplies – Catering to events, corporates, and export markets
- For dealership opportunities, a curated range of 50 SKUs is available.
Unique Strengths
- 100% authentic Kerala taste with premium quality standards
- Eco-friendly packaging solutions
- Competitive pricing with healthy profit margins
- 6-month shelf life, ensuring freshness and wider reach
- Strong dealer support through marketing assistance and exclusive dealership rights
Future Scope
With rising demand for authentic regional products, the company is expanding its presence across India and into international markets. Its vision is to establish a strong distribution and dealership network, making Kerala’s traditional flavors and gifting options accessible to households, retail chains, and corporate clients nationwide.
Clientele type
Customer Segments
- Retail customers: Households and individuals purchasing authentic Kerala snacks and food items
- Departmental stores & supermarkets: Daily-use products such as pickles, chips, podis, and snacks
- Restaurants, cafés & bars: Bulk supply of spicy snacks and condiments for regular use
- Event planners & wedding clients: Customized return gifts, festive packs, and snack assortments
- Corporate companies: Bulk gifting solutions for employees, festivals, and client engagement
- Export / NRI market: International customers served through e-commerce platforms and bulk distributors
Premises
The office and the ware house is on lease.
Asking Price Includes
Investment Details
- Minimum investment: ₹2,00,000
- Inclusions: First order includes stock worth ₹2,00,000 (MRP value)
- Earnings: From the second order onwards, dealers earn approximately 35% profit margin
- Transparency: No hidden charges, franchise fee, royalty, or commission
Property Requirements
- Type: Commercial, retail space, or warehouse
- Office area: Minimum 100–200 sq. ft. (flexible based on storage and sales needs)
- Ownership: Owned or leased properties are acceptable
- Property age: Not restricted, provided the premises are in good condition with basic infrastructure
Reason
Expanding reach through a dealership model to cater to the rising demand for Kerala foods and gifts.
Licenses
FSSAI, Trademark, IEC
More Details
Management & Team
- A dedicated management team with expertise in sales, marketing, logistics, and supply chain management drives the company.
- Founder & Management: Experienced professionals with backgrounds in retail, food distribution, and e-commerce
- Sales & Marketing Team: Expanding national and international sales through platforms such as Amazon, Flipkart, and Distacart, along with bulk and corporate orders
- Operations & Logistics Team: Streamlining procurement from Kerala-based vendors and ensuring timely delivery across India and overseas
- This well-structured team works together to maintain product quality, ensure on-time deliveries, and build long-term customer relationships.
Business Tags
₹10 to ₹200 Cr
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