FMCG Beverage Brand Raising Funds In Indore
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About Business
Investment Opportunity – FMCG Wellness Beverage Brand
This is a growing venture in the FMCG beverage space, focused on bringing a fresh approach to the juice category. The brand is creating wellness-oriented drinks by combining organic ingredients and traditional health benefits with modern, safe, and scalable formulations. The beverages are 100% vegetarian, low in sugar, and made with safe preservatives, offering both taste and nutrition with a shelf life of 6 months.
Product Development and Manufacturing
The product formulations are ready, and the first production batch is in progress. Manufacturing is outsourced to trusted third-party vendors to ensure scalability and cost efficiency. All required regulatory approvals are in place, making the brand ready for launch.
Market Entry Plan
The first launch city is Indore, followed by expansion across the state and then a PAN India rollout. Sales channels will include retail stores, modern trade, e-commerce platforms, HoReCa, and exports, allowing the brand to reach a wide range of customers.
Positioning and Growth
With an affordable premium pricing strategy and strong quality standards, the brand is positioned to meet the rising demand for wellness-based beverages. Production will commence immediately after securing the necessary funding.
Clientele type
The company’s clientele will primarily include distributors, retail chains, supermarkets, modern trade outlets, and HoReCa (Hotels, Restaurants, Cafés) partners within the FMCG and beverage industry. It will also engage with regional wholesalers and e-commerce partners, catering to both B2B and B2C segments.
Premises
LEASED
Lease per month (in INR): 10.00 K
Security Deposit (in INR): 1.10 L
Carpet Area: 850 sq ft
The business operates from an office premises located in a prime commercial area. The space is on lease with standard security deposit terms and is used primarily for operations, management, and coordination activities. The premises are in good condition, suitable for current requirements, and scalable as per future expansion needs.
Asking Price Includes
The terms of the transaction will be discussed with the interested investors.
Asking Price
INR 5.00 L
Minimum ticket size
INR 5.00 L
Reason
The company is seeking financial support along with future network backing to scale operations, expand market reach, and build strong brand visibility.
Licenses
FSSAI registration, GST, Trade License, Shop & Establishment License, ISO certifications (such as ISO 22000/9001), and HACCP/quality compliance.
Keywords
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₹10 to ₹200 Cr
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