Extension Cord Biz Raising Funds For Revival In Delhi

About Business

High-Quality Electrical Accessories Business Overview

This business specializes in importing premium-grade extension cords that have gained strong traction in the Indian market. Established in 2022, the firm has positioned itself as the exclusive importer of a well-recognized and high-demand product line, ensuring strong control over supply and consistent market demand.

Product Excellence

The core product is a superior extension cord manufactured with durable polycarbonate material and equipped with a thick, high-strength glass plate that helps withstand power fluctuations. Its fire-resistant build and long product life make it a preferred choice among consumers. Unlike many competing brands that offer only 9–10 months of warranty, this product delivers a reliable 2-year guarantee, strengthening its market appeal.

Dealer Network and Market Position

The business has secured exclusive dealers across strategic regions, including major hubs in Delhi NCR and Mumbai. Each dealer operates with territorial exclusivity, helping maintain strong market influence and reduced competition within their areas. Dealers benefit from attractive margins on MRP, a model that is not commonly offered by other players in the segment. Additionally, the company maintains clear purchase agreements outlining dealer responsibilities and minimum procurement commitments.

Operational Structure

Raw materials are sourced directly from China to ensure the consistency and quality of the final product. The business runs on a no-credit policy by default; dealers purchase stock through upfront payments. However, a one-month credit facility is made available upon submission of a security deposit, ensuring financial discipline and reducing operational risks.

Financial Performance

At full operational capacity, the business has shown strong profitability, generating net earnings of approximately 10–11 lakhs every quarter. This performance reflects the strong demand for the product and the disciplined dealer network established across key markets.

Reason for Pause and Revival Plan

After completing one major consignment, the founder faced challenges in securing working capital loans, resulting in a temporary halt to operations. With market demand still intact and dealers ready to continue, the founder is now seeking investment support to revive and scale the business.

Clientele type

The primary customers for this business are its network of dealers. The founder is now focused on reviving operations and expanding this dealer base to strengthen market reach and drive growth.

Premises

LEASED

Lease per month (in INR): 7.67 K

Security Deposit (in INR): 15.00 K

Carpet Area: 200 sq ft

Asking Price Includes

The specifics of the transaction will be finalized in discussion with the interested investor.

Asking Price

INR 50.00 L

Minimum ticket size

INR 50.00 L

Reason

The founder is seeking a suitable investor to help restart and scale the business.

Licenses

IEC