Export-Ready Instant Coffee Brand Raising Funds In Karnataka
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About Business
This is an emerging instant coffee brand targeting international markets with a focus on quality, flavor consistency, and modern branding. Operating under a lean, export-first model, the business offers 3 unique blends based on Robusta beans — developed specifically for global preferences and shelf-readiness.
Brand development, packaging concepts, and certification planning are complete. The company is currently setting up infrastructure and marketing channels to enter the UAE, Nigeria, and SE Asia in its first phase of rollout.
- Product Portfolio
Premium (80:20) – Balanced blend for daily consumers
Ultra (90:10) – Smoother and richer variant
Pure (100%) – Strong and authentic Robusta for global coffee connoisseurs
Each blend caters to a specific audience segment across B2C and B2B use cases.
- Market Opportunity
Global instant coffee market exceeds $50B
Fast-growing export demand in UAE, Nigeria, SE Asia, and Australia
Indian domestic market growing 8% YoY
Urban millennials and Gen Z fueling growth in digital and retail consumption
- Business Model
Direct-to-consumer sales through e-commerce and mobile
B2B distribution to hotels, restaurants, and retail chains
Export via food expos, international distributors
Private label manufacturing for global partners
Clientele type
Direct-to-consumer via e-commerce
B2B – Retailers, hotels, distributors
Exports – via partnerships and food expos
Premises
The business operates from a rented facility in the coffee belt of Chikkamagaluru, Karnataka — a strategic location known for its coffee cultivation ecosystem. The setup is optimized for small-batch production, packaging, and fulfillment with future scalability.
Asking Price Includes
The founder is ready to share 15% equity in the business based on the investment size.
Asking Price
INR 2.00 Cr
Minimum ticket size
INR 2.00 Cr
Reason
Use of Funds
- Export documentation and international certifications
- Finalization of packaging design and labels for overseas markets
- Production of test samples and compliance batch runs
- Global lead generation and digital campaigns
- Key hiring in operations, quality control, and export management
- Working capital for early orders and market entry
Keywords
Business Tags
₹10 to ₹200 Cr
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