Experiential Marketing SaaS Raising Funds In Ahmedabad

About Business

This is an Ahmedabad-based technology startup working in the experiential marketing space. Over the last few years, the company has built a platform focused on helping brands and event organizers understand what they are really getting out of their on-ground marketing efforts.

What started as a ticketing solution has gradually evolved into a more complete SaaS platform. Today, it brings together three key parts—a ticketing and sponsorship marketplace, a system to measure brand performance during events, and a tool to manage events end-to-end. The idea is simple: give brands clear visibility into things like audience engagement, lead generation, recall, and overall campaign impact.

The business has already seen strong on-ground usage. It has handled over 10 million ticket scans, supported more than 5,000 events, and worked with 1,500+ event organizers across 58 cities in India. This shows that the product is not just built, but actively used in real scenarios.

On the revenue side, the company reported around ₹2.5 crore in FY 2025–26 and has been growing year-on-year. The base is still evolving, but the direction has been consistent so far.

Overall, this is a product-led business with real market validation, operating in a space that is still developing in India. With the right backing, it has room to scale further as brands continue to spend more on experiential and event-driven marketing

Clientele type

The business primarily serves:

FMCG, D2C, food & beverage, jewellery, and lifestyle brands
Event organizers across cultural, educational, corporate, and community segments
Businesses seeking measurable experiential marketing outcomes
Consumers participating in live events and branded experiences

Premises

LEASED

Lease per month (in INR): 1.42 L

Security Deposit (in INR): 29.00 L

Carpet Area: 2,500 sq ft

Asking Price Includes

The transaction is structured as an equity investment, whereby an investment of the asking amount will entitle the investor to a 4% equity stake in the business

Asking Price

INR 1.00 Cr

Minimum ticket size

INR 10.00 L

Reason

The company is raising growth capital to accelerate product commercialization, strengthen market penetration, and capitalize on the rapidly expanding experiential marketing technology sector. The funding will support scaling operations and establishing a leadership position within this emerging category

Licenses

None

More Details

$130B spent on experiences globally in 2025 — growing to $530B by 2035. In India alone, the live events & experiential market stands at ₹13,000 Cr today, projected to reach ₹35,000 Cr by 2035. Yet it remains the least measured marketing channel in the world. 52% of senior marketing leaders cannot prove marketing's value. 43% of
CMOs cite ROI uncertainty as the #1 barrier.

Meanwhile, the shift is already happening. Meta CAC is rising. Digital loyalty is broken. 78% of Indian consumers prefer experiences over products. 74% of Fortune 1000 marketers are increasing experiential budgets. 88% of brands plan to scale experiential spends.

Brands are not experimenting anymore — they are moving real budgets.But the infrastructure to measure, manage, and scale this doesn't exist yet.

The business is building India's first Experiential Relationship Management platform — covering the full 360° of brand ROI measurement in the experiential space.From verified footfall and brand recall to purchase intent, lead generation, voucher redemption, and phygital attribution — everything a brand needs to prove and scale experiential, in one platform.

7 years built inside this industry. 10M+ tickets scanned. 5,000+ events powered. 1,500+ organisers across 58 cities. ₹2.5Cr+ revenue in FY25-26. 10x growth since last year. Team of 20+.