E-commerce Platform Raising Seed Funding In Aurangabad

About Business

The Company is developing a next-generation non-grocery e-commerce ecosystem focused on trust, personalization, and inclusive digital participation, particularly targeting semi-urban and emerging consumer markets in India.

Unlike conventional e-commerce platforms that are primarily transaction- and discount-driven, the platform is designed as a human-centered, experience-led marketplace, combining AI-driven personalization, social commerce engagement, and a unique offline-assisted fulfillment and support network.

A key differentiator is the platform’s Order Placement & Pickup (OPP) network, which bridges online commerce with local retail touchpoints. This hybrid model improves accessibility, builds confidence among first-time digital buyers, simplifies returns and service, and enables participation from consumers who are traditionally underserved by pure-play online models.

The platform focuses exclusively on non-grocery categories, offering curated products across fashion, lifestyle, home & living, personal care, wellness, accessories, selective electronics, and emerging brands. It also enables local retailers, MSME manufacturers, creators, and women-led enterprises to access digital markets through onboarding, technology, and logistics support.

The long-term vision is to build a trusted, ethical, and transparent commerce ecosystem, emphasizing verified sellers, consumer-first policies, responsible data use, and meaningful engagement rather than price-led competition.

Clientele type

The platform serves multiple non-grocery consumer and seller ecosystems, including:

Retail & Digital Commerce
Online marketplaces
Offline-to-online retail networks
D2C brands
Regional retail ecosystems

Fashion & Apparel
Women’s, men’s, kids & ethnic wear
Designer & boutique fashion
Workwear and modest fashion

Accessories & Lifestyle
Bags, wallets, jewellery
Watches and premium accessories

Home & Living
Home décor and furnishings
Artisan and craft-based products

Beauty, Personal Care & Wellness
Skincare and haircare
Wellness and health accessories

Curated Consumer Electronics
Smart gadgets and wearables
Lifestyle-focused electronics from verified sellers

MSME & Artisan Ecosystem
Small-scale manufacturers
Handicraft and cultural products
Women-led micro-enterprises

Premises

Working on a remote work-from-home model.

Asking Price Includes

Investors may choose one of the following options:

Option 1 – Equity
5% equity stake in the company

Option 2 – Debt
15% annual fixed return
Interest starts post-revenue commencement
24-month lock-in
Unsecured structure

Asking Price

INR 1.00 Cr

Minimum ticket size

INR 50.00 L

Reason

The investment will be used to launch and scale a differentiated, trust-led e-commerce platform, build the OPP retail network, onboard verified sellers, and strengthen technology and personalization capabilities.

More Details

The venture is led by a small founding team with experience across technology, retail operations, digital platforms, and ecosystem building. The team is currently focused on platform development, seller onboarding strategy, and go-to-market execution.