D2C Menswear Clothing Manufacturing Biz For Sale In Surat

About Business

Founded in 2022, the company is a D2C premium menswear fashion brand offering trendy and affordable apparel for modern consumers across India. The business specializes in products such as shirts, t-shirts, pants, oversized fits, casual wear, and other contemporary menswear collections designed for urban millennials seeking premium quality without luxury pricing.

The company has positioned itself in the premium fashion segment by bridging the gap between mass-market brands priced between ₹1,200–1,600 and luxury labels priced above ₹3,000. The brand primarily caters to young professionals, college students, fashion-conscious urban consumers, and online shoppers looking for stylish yet reasonably priced apparel.

The business operates through a digital-first and direct-to-consumer model, with nearly 90% of sales generated through its own website. In addition to its owned platform, the company is also present on leading marketplaces and social commerce channels such as Myntra, Flipkart, and Instagram. The brand has developed strong customer engagement and brand recognition with more than 99,000 organic followers on Instagram.

Since its inception, the company has served around 2.2 million customers and has maintained a repeat purchase rate of approximately 23.2%, which is higher than the industry average repeat rate of 15–20%. The strong repeat customer base reflects customer satisfaction, brand loyalty, and effective product positioning.

The company follows a scalable and asset-light operating model with in-house manufacturing capabilities and a registered trademark. The business benefits from minimal inventory risk, low working capital requirements due to a negative cash conversion cycle, and a cloud-based technology infrastructure designed to support significant future scale.

The company has also gained national visibility through its feature on Shark Tank India Season 4, further strengthening its market credibility and brand positioning.

Key strengths of the business include:

Strong D2C and owned-channel driven sales model
Premium positioning with affordable pricing
High customer retention and repeat purchase rate
Established brand presence across online marketplaces and social media
In-house manufacturing and trademark ownership
Asset-light and scalable operational structure
Strong digital marketing and organic brand reach
Nationwide customer base and online presence

Clientele type

The business caters primarily to young professionals, college students, urban businessmen, fashion-conscious men, and online shoppers seeking premium-quality yet affordable apparel. The brand focuses on serving urban male consumers in the 18–40 age group who prefer stylish fashion products at accessible price points.

Within a short span of approximately two years, the company has built a customer base of over 2.2 lakh unique customers along with a strong online community of more than 100,000 Instagram followers. The business has achieved sales exceeding ₹10 crore in the last 12 months while maintaining an approximate repeat purchase rate of 25%, reflecting strong customer retention and brand loyalty. The company continues to witness consistent growth across its Shopify store and major online marketplaces such as Myntra and Amazon.

Premises

LEASED

Lease per month (in INR): 96.00 K

Security Deposit (in INR): 2.50 L

Carpet Area: 3,500 sq ft

The business operates from two rented premises. One facility functions as the office and warehouse unit with a monthly rental expense of approximately ₹96,000, a security deposit of ₹2.5 lakh, and a total area of around 3,500 sq. ft. The second facility is a dedicated manufacturing unit spread across approximately 1,400 sq. ft., with a monthly rent of around ₹38,000. The manufacturing facility has an installed production capacity of approximately 1,000 shirts per day.

Asking Price Includes

The transaction includes the complete business along with all associated assets and operational components. This includes the Shopify-based e-commerce store, customer database, all social media handles, advertising accounts, office equipment, manufacturing setup, factory unit infrastructure, and existing running inventory/stock.

Reason

The owner is looking to exit the business due to a shift in focus to another business.

Licenses

Trademark

More Details

The business has a team of 10 employees.