D2C Beauty & Wellness Brand Raising Funds In Mumbai

About Business

This business is in the premium fragrance and personal care space, built around a simple idea—making everyday self-care feel a bit more special and accessible. The thinking is straightforward: when people feel good about themselves, it shows, and fragrance plays a role in that. So instead of treating perfume like just another product, the focus has been on making it something more personal—something people actually use daily and connect with.

The approach has always been centered on quality and overall experience. The fragrances are created keeping different preferences in mind—some people want something light for daily wear, others prefer something stronger for occasions. At the same time, attention has been given to ingredients, fragrance profiles, and packaging so that the product feels premium but still affordable enough for regular use.

Over time, the brand has grown beyond just selling fragrances. It’s built around the idea of self-expression—how people carry themselves, how they present themselves, and how small things like a good fragrance can make a difference in daily life. That thought process reflects in how everything is designed and positioned.

One thing that has worked in its favor is clarity. The brand hasn’t tried to do too much at once. It has stayed focused on offering good products, being consistent, and building trust with customers who come back for the same experience.

With more people now spending on personal care and lifestyle products, the business is slowly carving out its place. The base is already there, and from here, there’s room to grow while staying aligned with what the brand already stands for.

Since its inception in August 2025, the business has generated over INR 8 lakh in revenue within a span of nine months, showcasing promising early-stage performance and scalability.

The business has established its presence across leading e-commerce marketplaces, including Amazon, Flipkart, and Myntra, enabling it to reach a broad customer base. Currently, its operations and customer footprint are concentrated across Western India, with significant potential for further geographic expansion.

Clientele type

The business primarily serves:

Young adults aged 18–35 years.
Online beauty and wellness consumers.
Health-conscious and lifestyle-focused customers.
Repeat D2C purchasers through digital channels.
Customers purchasing through major online marketplaces.

Premises

LEASED

Lease per month (in INR): 10.00 K

Security Deposit (in INR): 0.00

Carpet Area: 400 sq ft

The beauty and wellness sector in India continues to witness strong growth driven by increasing online shopping adoption, rising consumer awareness, and demand for premium personal care products. The business plans to expand its product portfolio, strengthen digital marketing initiatives, increase marketplace penetration, and establish a stronger direct-to-consumer channel.

Additional opportunities include launching new product categories, building subscription-based customer programs, expanding into international markets, and leveraging influencer partnerships to accelerate brand visibility and customer acquisition

Asking Price Includes

Stake Offered to be discussed with potential investors

Asking Price

INR 2.50 Cr

Minimum ticket size

INR 50.00 L

Reason

The business is seeking strategic investment to scale operations, strengthen brand positioning, expand product offerings, and accelerate customer acquisition in the rapidly growing beauty and wellness market.