D2C Apparel Brand For Men & Women Raising Funds In Surat

About Business

This is a direct-to-consumer fashion business engaged in designing and selling ready-made garments through its online platform and marketplaces. It caters to both men and women, offering a mix of western and ethnic wear.

How the Business Works
The company primarily sells directly to customers online, which helps it stay close to changing preferences and manage pricing and distribution efficiently. Orders are fulfilled through its website as well as other e-commerce platforms.

Product Range
The men’s segment includes oversized t-shirts, regular fit t-shirts, joggers, and shirts suited for everyday use.

In the women’s category, the business offers dresses, tops, co-ord sets, skirts, and skorts, focusing on practical yet contemporary styles.

Design Approach
The products are designed with a clean and structured look, drawing some influence from streetwear while keeping the overall styling simple and wearable. The idea is to create clothing that fits well into daily use without being overly complicated.

Manufacturing
Production is handled through a mix of in-house processes and third-party manufacturers. This setup gives the business flexibility to manage volumes and introduce new styles without heavy fixed costs.

Background
The promoters come from a long-standing fabric trading background, which brings experience in sourcing, vendor management, and understanding of the textile market.

Future Plans
The focus going forward is to grow the brand’s reach, improve visibility across online channels, and gradually scale the product range while maintaining consistency in quality and supply.

Clientele type

Primarily catering to young men and women.

Premises

OWNED

Premise Size: 36000 Sq ft

Market Value (in INR): 12.00 Cr

Asking Price Includes

The funds will be used for marketing and scaling garment production. In return, equity will be offered as part of a pre-seed investment round.

Asking Price

INR 1.00 Cr

Minimum ticket size

INR 50.00 L

Reason

The founder comes from an existing family-run business and is now seeking investors for this venture.

More Details

The promoters have an established presence in the textile and apparel industry, with significant experience in fabric manufacturing and B2B supply across India. Their existing business caters to multiple segments, including sarees, suits, and knitted fabrics, supplying to different regional markets.

Over the years, they have developed strong operational capabilities, supported by manufacturing units, land holdings, and offices in various parts of Surat. Their experience includes managing large-scale production, vendor relationships, and distribution networks.

Leveraging this background, they have recently entered the direct-to-consumer segment through an online platform to expand into the retail apparel market.