Dairy-Free Mithai Brand Raising Funds In Surat

About Business

The business focuses on developing and manufacturing premium dairy-free Indian sweets that cater to changing consumer preferences. Founded in 2023, the concept was built around reimagining traditional mithai in a way that aligns with modern dietary habits while still preserving authentic taste. The long-term vision is to scale the brand through a franchise-led retail model and expand into international markets.

Product Concept
The company offers a range of Indian sweets that are completely dairy-free and suitable for vegan consumption. The recipes have been developed carefully to retain the familiar taste and texture of traditional sweets while removing dairy ingredients. This approach allows the products to appeal both to consumers seeking healthier options and those following specific dietary lifestyles.

Product Portfolio
At present, the business offers 15 varieties of dairy-free sweets. The product range is expected to expand further, with around 15 additional SKUs planned for launch by Raksha Bandhan 2026. The expansion is intended to broaden the product mix and strengthen the brand’s presence in the premium mithai segment.

Ingredients and Packaging
The sweets are prepared using high-quality ingredients, including premium dry fruits and edible flowers. To maintain freshness and product quality, the business uses Modified Atmosphere Packaging (MAP) technology. This process helps extend the shelf life of the sweets to approximately four months, which makes the products suitable for wider retail distribution and export markets.

Target Market
The products are positioned for consumers who are looking for high-quality sweets that fit modern lifestyles.
Market Position
The business operates in the premium mithai segment, offering products that combine traditional Indian flavours with contemporary dietary preferences. The focus is on quality, product differentiation, and premium presentation.

Key Strengths
Some of the key factors that differentiate the business include:

• A portfolio of 100% dairy-free and vegan sweets
• Use of clean-label and high-quality ingredients
• Extended shelf life of up to four months
• Positioning in the premium gifting and specialty sweets category

Revenue Model
Revenue is generated through multiple sales channels, helping the business reach different types of customers:

• Offline retail sales, with products priced between ₹1,200 and ₹2,000 per kilogram
• Direct-to-consumer online sales
• Corporate and bulk gifting orders
• Export opportunities targeting premium international markets

Clientele type

Key customer groups include:

• Health-conscious consumers
• Individuals following vegan or lactose-free diets
• Customers purchasing premium gifting products
• Urban households seeking better alternatives to traditional sweets

Premises

LEASED

Lease per month (in INR): 43.20 K

Security Deposit (in INR): 1.14 L

Carpet Area: 288 sq ft

Asking Price Includes

The terms of the transaction will be finalized through discussions with the prospective investor.

Asking Price

INR 50.00 L

Minimum ticket size

INR 50.00 L

Reason

The business plans to raise capital to support expansion, develop new products, and introduce a global franchise model. The funds will be allocated across key areas to support growth, including approximately 35% towards working capital, 15% for strengthening distribution, 20% for marketing initiatives, and 30% for operational development.

Licenses

Fssai, iso, msme, iec code, gumasta

More Details

The brand maintains an active presence on Instagram through the page, which has built a community of around 9,000 followers. During the 2024 Diwali season, the business recorded strong seasonal demand, selling approximately 5,200 kg of sweets within just five days.