Chennai’s South Indian Brand Invites Franchise Partners
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Franchise Opportunity: A Storied South Indian Non-Veg Restaurant Brand:
Imagine stepping into a culinary legacy, a chance to partner with an iconic South Indian restaurant brand established way back in 1954 in Chennai's Royapettah. This brand has, over the decades, cultivated a powerful reputation for its deep-rooted traditions and truly authentic Chettinad flavors. It has become a highly sought-after name in premium casual dining, celebrated for its high-quality non-vegetarian delicacies and a fiercely loyal customer base.
The Culinary Heart:
At its core, the menu boldly showcases spicy Chettinad non-vegetarian dishes. Think succulent mutton sukka, rustic nattu kozhi (country chicken) curry, flavorful vanjaram fish fry, and the aromatic richness of its signature chicken and mutton biryanis. While some vegetarian options are available, the brand's true strength and identity lie in these traditional, meat-based offerings.
Versatile Presence:
The brand operates through a versatile blend of formats, including comfortable dine-in restaurants (typically seating 50–100 guests), convenient takeaway counters, and efficient cloud kitchens. Each outlet balances traditional South Indian décor with a modern dining experience, creating an inviting ambience that appeals to both families and casual diners in various urban settings.
Franchise Details:
The brand is now extending flexible franchise models, offering opportunities for dine-in restaurants, cloud kitchens, or takeaway formats. The investment required begins at approximately ₹1 crore, depending on the chosen outlet size and city. New franchisees can expect comprehensive support at every stage, from selecting the ideal location and setting up the kitchen to recruiting and training staff, centralized sourcing, marketing, and ongoing operational management. A healthy return on investment is generally anticipated within 24 to 36 months.
Strategic Expansion:
Looking ahead, the brand is actively seeking passionate franchise partners across prominent Tier 1 cities such as Bengaluru, Mumbai, Delhi, Hyderabad, and Pune. They are also keen on expanding into key Tier 2 locations, including additional spots in Chennai, Bengaluru, and Hyderabad.
Why This is a Compelling Investment:
With a legacy spanning over seven decades of culinary excellence, this brand enjoys powerful recognition and consistent customer footfall. For investors looking to enter or expand within the thriving premium Indian food service segment, this is a remarkable opportunity. The established systems, unique market positioning, and a devoted clientele offer a high-potential platform for sustainable, long-term growth.
Clientele type
This opportunity is ideal for entrepreneurs aiming to expand into new verticals or for investors seeking a stable and scalable business with strong brand recognition.
Premises
OWNED
Premise Size: 3000
Market Value (in INR): 1.00 Cr
Asking Price Includes
The franchise investment covers complete restaurant setup, a well-defined menu, comprehensive branding and marketing support, one-time franchise fees, and assistance with manpower planning and training to ensure smooth operations from day one.
Reason
The brand, widely recognized in Chennai’s culinary landscape, is now looking to expand its presence in Chennai, Bengaluru, and Hyderabad through franchise opportunities.
Licenses
FSSAI and GST
More Details
The brand is backed by a highly experienced operations team that efficiently manages daily service for over 500 customers. With a robust system in place, the business consistently generates a monthly revenue of approximately ₹70 lakhs, reflecting its strong market presence and operational excellence.
The brand is currently offering franchise opportunities under two operational models: Franchise-Owned Franchise-Operated (FOFO) and Franchise-Owned Franchisor-Operated (FOCO). In both models, a royalty of 7% on gross monthly sales will be applicable. These flexible formats allow interested partners to choose between independently managing operations or leveraging the expertise of the brand’s team for day-to-day management.
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₹10 to ₹200 Cr
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