Brass & Metalware Trading Business For Sale In Noida

About Business

The business operates as a trading-led consumer products company, offering brass, bronze, copperware, and selected home appliances under its own brand. Products are sourced through third-party manufacturing partnerships and sold across both offline and online channels.

Core Operations
The primary activity involves product sourcing, branding, and distribution. The company works with multiple vendors for manufacturing while maintaining control over branding, positioning, and sales.

Product Portfolio
The product range includes traditional metalware such as brass, bronze, and copper items, along with home appliances like ceiling fans and mixer grinders. The portfolio currently consists of around 25 to 30 SKUs.

Sales Channels
The business has a combined online and offline presence. It sells through marketplaces and government platforms, along with direct offline channels. Revenue is largely driven by offline sales (approximately 85%), with the remaining contribution from online platforms (around 15%).

Market Presence
The company is active across multiple sales platforms and participates in exhibitions and trade events to expand its reach. It has been involved in programs supported by incubation platforms and is working towards expanding its presence across India, with plans to explore international markets in the future.

Business Model
The company follows an asset-light model by outsourcing manufacturing and focusing on branding, distribution, and sales. This approach allows flexibility in scaling the product range and managing costs.

Recognition and Ownership
The business has received recognition as an active startup and operates as a women-owned enterprise, contributing to its positioning and credibility in the market.

Clientele type

The business serves a network of distributors, dealers, and retailers, primarily catering to the B2B segment. It has an established presence across regions such as Jammu & Kashmir, the North East, Odisha, Bihar, and parts of South India. The current network includes around 14 distributors and dealers, along with additional customers across various markets.

Premises

LEASED

Lease per month (in INR): 17.00 K

Security Deposit (in INR): 17.00 K

Carpet Area: 410 sq ft

The business has access to office space provided under a government-supported startup scheme through an incubation center in Uttar Pradesh. The premises are currently not fully utilized, offering scope for future expansion. The facility is part of an incubation setup, and detailed terms such as area, ownership structure, and associated conditions are governed by the program guidelines.

Asking Price Includes

The terms will be finalized in discussion with the potential investor.

Asking Price

INR 1.50 Cr

Minimum ticket size

INR 1.25 Cr

Reason

The funding requirement for equity investment is INR 1.25 crore, primarily intended for business expansion and marketing activities. Alternatively, the promoters are also open to a complete sale of the business, with an expected valuation of INR 1.5 crore.

Licenses

ISO, IEC, MSME, UP Startup, DPIIT

More Details

The business is managed by a core team of three members, supported by a sales team of four professionals handling market outreach and distribution. The company has received four awards in recognition of its work and efforts in promoting awareness of traditional brass and bronze products.