An Agritech Ecosystem Platform Raising Funds In Pune

About Business

Business Overview
An emerging agri-tech startup is transforming the agricultural landscape by operating both digitally and on-ground to connect farmers directly with global markets. This approach aims to eliminate intermediaries, ensuring better price realization for farmers while promoting sustainable farming practices. The platform enhances transparency and efficiency by leveraging technology to streamline trading, logistics, and market access.

Market Traction
Within just seven months of operations, the platform has shown strong early performance, recording ₹48 lakhs in sales in the most recent month—highlighting the demand for tech-enabled agricultural solutions.

Core Services

1. Farmer Directory & Contact System

Offers verified farmer profiles including farm location, crop history, and pricing details
Buyers can connect with farmers after paying a nominal contact fee
All listings undergo local field verification to build trust

2. Agri-Trading Marketplace

Facilitates buying and selling of seeds, fertilizers, farm equipment, and fresh produce
Supports both B2C and B2B transactions
Dedicated section for certified organic and natural products with proper documentation

3. Price Mandi & Market Insights

- Provides real-time mandi price updates across India
- Assists farmers in making informed selling decisions
- Shares agri-news and guidance in regional languages

4. Export, Import & Delivery Support

- Features verified listings for exporters, importers, and logistics service providers
- Aids in document verification and cross-border trade facilitation
- Integrated with ONDC and other partners for seamless national and international delivery

Key Differentiators

- Unified digital platform covering listing, pricing, trading, and logistics
- Direct farmer-to-buyer connections enable better earnings
- All information is verified for authenticity and quality assurance
- Operates on affordable service fees, subscription models, and certification services
- Pricing intelligence tools offer area-specific and crop-specific trends to assist in maximizing profitability

Clientele type

The company caters to a broad spectrum of B2B clients such as agri-traders, food processors, retailers, and exporters who procure directly from farmers. Its customer base includes both domestic and international markets, addressing large-scale as well as specialized agricultural demands.

Premises

LEASED

Lease per month (in INR): 23.00 K

Security Deposit (in INR): 50.00 K

Carpet Area: 650 sq ft

Asking Price Includes

The promoter is open to diluting around 8–10% equity. The investor can begin with a minimum commitment of ₹50 lakhs.

Asking Price

INR 2.50 Cr

Minimum ticket size

INR 50.00 L

Reason

The investment is solely for expansion, aimed at acquiring clients to boost revenue, improve margins, and achieve breakeven as quickly as possible.

More Details

Their Core team consists of 16 individuals:

Development (4): Backend, frontend, and support engineers

Creative & Digital (2): UI/UX and digital marketing specialists

Business Operations (5): Sales, operations, and strategy leads

Presales Interns (5): Lead generation and demo support

Field Team (7 contractual): On-ground agents for farmer data, verification, and site interaction

In addition to this they currently have more than 50 more on field agents for site verification and interactions