Growing Adtech Startup Raising Funds In Gurgaon
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About Business
We make people Love ads as they get paid by brands to Engage with ads on the App.
Clientele type
Advertising Clients
Premises
They have a leased office in Gurgaon.
Asking Price Includes
The terms of transaction will be discussed with potential investors.
Asking Price
INR 48.00 L
Minimum ticket size
INR 4.00 L
Reason
These funds will be utilised to smoothen the credit rotation period.
More Details
This platform is a Performance Advertising (Part of Digital Marketing) SAAS Platform in a 32% CAGR industry! It is moving upwards even during COVID-19. We are looking to raise 75-100 Lacs, and we respect any amount of investment, which will be absorbed in the last done deals with zero premium. You could see a 2-3 X within the year once revenues start with Payzapp and Paytm, and a further 7-8 X during our pre-series A in about 18 months.
The Global Problem:
AD fraud - Well over 50% (according to Google).
Ad Spillage - Well over 50% (your media company will tell you).
Ad Dwell time - less than 5 secs (what can you absorb/consider/recall in such time?).
Our Solution solves the following 3 main problems for the Advertising industry globally.
Ad Fraud - Ad bots replicating as humans & clicking on ads - WE DON'T REDUCE IT, BUT REMOVE IT 100%.
Ad Spillage - I think I have shown you my ad as required, but you didn't absorb it - WE REMOVE THIS DOUBT 100%.
Ad Dwell time - Avg dwell times globally are 4-5 secs, ie, no real decision from this. - WE MAKE DWELL TIME +30 to +60 SECS.
The product was tested, and the concept proved with a 10X ROI for our brands last year.
Expansion - We do this via our “App in App†SAAS concept now, where
1. Advertising clients get a) 100% proof of engagement, b) Zero Spillage & Zero Ad fraud & c) +30 sec dwell time.
2. The consumers watch ads and get instant cash rewards without spending, unlike any other platform, so it goes viral.
How do we make giving money without purchase a sustainable & feasible option over the long term? - The fraud & spillage we remove from ad budgets is directed to users via various combinations of Ads.
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