US based Working Professionals Acquires IT Business in India

[Success Story]
Karen & Larry successfully found their Business Match at IndiaBiz
2019 Acquisition: IT industry
Target: Burgeon Software Pvt. Ltd.

“IndiaBiz has really moved me off from my previous Acquisition deal”

Karen & Larry both have vast experiences working for large corporations in the USA. They always wanted to start something of their own. They worked on multiple projects together and brought complementary skill sets to the table.

They decided to take a plunge in this entrepreneurship journey together. Instead of starting from scratch and building a team; they decided to acquire a running tech-company in India.

Why not India, an Aha moment?

In their professional experiences, they worked with different teams/companies based out of India and they relied upon them for successful projects execution. There they had an Aha moment at one point where they just realized that everything that they were looking for might be there in Indian tech companies. They decided to explore the market in India to explore a lucrative acquisition opportunity.

India Specific Challenges

The most important and equally challenging task is to find the right business opportunity. In India, such information is not easily available within the SME space. Karen and Larry also faced the same challenge. Upon research, they found some suitable opportunities listed on Indiabiz platform. They found the information availability of the businesses on Indiabiz platform very helpful as this enabled them to quickly evaluate the opportunity with their interest and preferences.

Finding multiple businesses available for an acquisition which are suited to our goals was a challenge and the next challenge was to get the different data points in a timely and standardized format (including business details, financials etc.) from business owners in India.”

They found that business practices in India were a little different, everything runs a little bit more organically based upon the needs where else Karen and Larry were looking for a more structure type of environment.

Why did they choose Indiabiz as a partner in their acquisition journey?

Karen and Larry evaluated multiple platforms and advisory companies who could potentially work as their partner for their first acquisition in India. The teams they inquired were prompt but did not take time to build the trust. Also, upon going through vetting process, they did not find the comfort they were seeking in their partner company.

There were some other companies that had really beautiful websites represented, the stature of their team and the quality of their company. They were prompt in the communication but at the same time did not take time to build the trust and just wanted to sell us their services. We did not feel comfortable or confident having them as a partner in the acquisition journey.”

They found IndiaBiz team very straight-forward with their advice from the beginning. The advisory team shared a lot of challenges (which they faced) which could come in the transaction, where it could go wrong etc. Nothing was sugar-coated or may just seem better or worse. Overall, the team created the trust that they were looking for in their partner in the acquisition process. The comfort level made them choose Indiabiz.

How did it go for Karen and Larry?

Indiabiz team began by building buy side thesis for Karen & Larry and then started from a list of 20+ companies and then shortlisted 5 companies who matched with the thesis. Indiabiz team started to arrange management calls with the qualified businesses. Karen and Larry arranged their visit to India to meet these companies and evaluate the business proposition. Indiabiz team helped them throughout the journey of completion of the contract with one of those companies. In between Indiabiz team performed many tasks for them like; standardizing the data from those companies, support in the evaluation, negotiating, structuring, finding due-diligence experts, lawyers, helping them with the banking and in deal negotiation. The team was clear about setting expectations and helped throughout the journey as they went further and further down the acquisition process.

We got to one point (six weeks I think in negotiations) as we’re getting ready to close we were actually at an impasse. I had called Karen said I’m packing up I’m going home. We’re going to rethink India strategy and were going to consider number two option.”

The team also worked with the (sell side) promoter to actually understand the objective. The valuation exercise, the communication between both, the sides and the dedication made it possible to influence both sides to get them to a mutual place where they could close the acquisition process.

Karen & Larry’s Experience with IndiaBiz

Master Class on Mergers & Acquisitions (M&A) for Business Owners, HNIs, Corporates, Investors

Enabling Growth of Pro-active Companies

Master class on M&A I How to Grow Retail Franchise I
Top Business Opportunities & Investors

  • V C Karthic is a serial entrepreneur, angel-investor, leadership coach, startup mentor and contributor to the startup ecosystem in India. 
  • Among the highlights of his exciting journey is founding Buzzworks in 2001 (IT solutions company), which has more than 15,000 employees on payroll with multi hundred crore turnover in a short span.

Recently, IndiaBiz had invited him to address a Masterclass where he talked about “Acquisition and Investment as a Growth Strategy”. Major aspects covered were:

M&A Mythbusting > Investment thesis > Large Pipeline > Management Meetings > LOI –  Negotiations  >  Closure

Click the below link & watch the video to get more ideas:
Master Class on Mergers & Acquisitions (M&A) for Business Owners, HNIs, Corporates, Investors

Hearty Mart Supermarket (started in February 2004 by Mr. Nadeem Jafri) has grown into a chain of retail stores operating under the brand name of Hearty Mart. Standing amidst the bigwigs operational in the Indian market, Hearty Mart is a name that is emerging and focusing on tier 2 and tier 3 cities in India and making inroads into the rural sector. With access to very limited capital, learn how Mr Nadeem Jafri grew Hearty Mart into many franchises and different verticals. Click to read more

Top Buyers & Investors

  ​​​​​​US Company looking for a travel company to acquire

  Large Auto Group from Hyderabad looking to acquire

  Mid-size corporate is looking to buy-out temp staffing company with a turnover in the range of INR 20 Cr – 50 Cr

Latest Business Opportunities

No Founder Is Bigger Than The Biz He Runs!

A well-written article in ET today, many inside nuggets of the dealings at JET Airways, many lessons for family run/controlled businesses. Even if there is a competent team but without any significant decision making power, it is a team like the Lion in the cage. 

This is the company I built from scratch, I have shed blood and sweat for this company, how can I give control of this to someone else? 

Shall I exit? 

He talks to them all, but finally listens only to himself. He refuses to relent or cede control.

The only suitor with a comprehensive offer walked off never to return. 

Above are some of the quotes and findings while speaking to different stakeholders with the knowledge of JET Airways. Click the link below to read this insightful article

It’s not surprising that many small business owners expect their children to continue running and expanding their business. After all, the founders of a business have dedicated many years to build it and continue running it. By the time they are ready to retire and let someone else manage the operation, the business is intertwined with many of the family expectations and traditions. IndiaBizForSale transaction advisory team comes across many such promoter driven businesses which are not suited for a profitable exit or investment in the company; the second line of the management is almost not there. Our team strive hard to share the best practices and corrective actions, ultimately the management team has to plan and execute these. The newer generation in the business is generally bit more aligned with this approach.

The new age business life cycle is the progression of a business and it phases over time, and is most commonly divided into stages: Idea, Startup, Growth, maturity, and decline/or repeat. The business life cycle of most businesses is very different (much shorter) than businesses launched in the past. 

You can read more about the life cycle of new age businesses at this link published by Citibank. 

“Now what?” you may ask. Whatever path you choose, make it a point to share your experiences and encourage other small business owners in their endeavors. Ask anyone who has ever started a small business — from that point on, his or her life was never quite the same. They look a little closer when they go to a new restaurant, see a new ad, or hear about a new product. They are more alert to ingenuity, customer service, value, product quality, and performance. Most likely, you will be too. And, best of all, you will be able to share your experiences with others. Encourage, teach, support and advise them to learn all they can about small business. Your knowledge can be their springboard. Share it openly and often. Our economy depends on entrepreneurs and is counting on you to help expand the growing tradition of small business opportunities. Excerpts from Citibank guide. 

Re: Jet Airways, we wish all the best to JET Airways team (22,000+ individuals) to find the SILVER Lining very soon amongst these dense clouds of uncertainty.


Beyond M&A: Strategic Partnerships on Indiabiz – 3 Recent Success Stories in Licensing, Distribution & Business Development

You can succeed the best and the quickest by helping others to succeed

We are excited to share with you that Indiabiz is increasingly becoming the preferred hub of progressive business owners in India as well as established businesses from abroad, to enable meaningful partnerships with Indian SMEs. The following recent success stories on the platform are our highlights for this month as a power-packed dose of inspiration for business owners:

  1. UK-based dermatology company has identified a supply and distribution partner in India for its innovative skin products range. This distribution partner is one of the top 10 Pharma companies in the country and is strengthening its products portfolio through strategic licensing partnerships such as these. At present, the parties are engaged in the final level of discussions for the partnership to come through.
  1. Digital Media Agency based in Mumbai, which is owned by a larger global media company, was looking to grow in specific niche projects. Through Indiabiz, the company has identified an vendor in Ahmedabad with special focus on Salesforce, delivering custom projects. As the beginning of a long-term strategic partnership, the parties have entered into an agreement, starting with a vendor-supplier relationship.
  1. Mumbai-based kitchen appliances company joined hands with an established contract manufacturer in Bangalore through Indiabiz. With a view to distribute its wide range of products through this partnership, the first engagement contract value has emerged in 7 figures.

Thus, while M&A and fund-raise continue to be the dominant transactions on the platform, partnerships such as the above are appealing to business owners as well and have seen numerous successes recently. It all started a few years back when our management team identified the pressing need to make strategic business relationships a cornerstone of the platform activities. This need soon translated into an opportunity – the co-founders recognized that with over 40,000+ reach, the network effect of Indiabiz is bound to be enormous with an obvious multiplier-effect. Therefore, businesses in India and globally can quickly discover the right partners to grow their business by accessing the platform as a one-stop destination.

With a view to become a comprehensive transaction partner for business owners, we are now spinning more and more successes in diverse strategic relationship formats such as licensing, distribution, dealership, joint ventures, investment partnerships, business development, co-branding, vendor agreements and service partnerships.

Make the most of this opportunity by discovering the right partnership for your business on Indiabiz. Stay tuned to us for more such inspirational success stories!

In Conversation with Narsingh Chaudhary – Journey from Being a Successful Corporate Professional to an Active Investor in Technology Businesses

What makes corporate professionals take the plunge into investing in startups & SMEs? What happens behind the scenes in the making of a first-time investor? And what is it, that keeps them coming back to the vibrant world of technology investments?

In this article, we will answer these questions and more… We are in conversation with Narsingh Chaudhary, who is currently based in Singapore, shouldering mission-critical responsibilities as the Senior Vice President and Head of Strategy & Business Excellence at a leading global electronics manufacturing and distribution firm. Incidentally, his first investment in personal capacity was facilitated by, through our flagship deal-discovery event – Business Buyer’s Club – in Ahmedabad. And since then, there has been no looking back…

In his own words, “entrepreneurial spirit & living the ownership culture” are what drive Narsingh to make a difference to the business world everyday.  His stellar career spans over two decades with extensive global experience as a Segment CEO, Global Sales Head, & Senior Project Management professional of different industrial projects. Through his contribution, he has  added palpable strength & value to organizations, propelling them towards the maximum realization of business growth potential & increased market share.

As he recounts to us his journey of becoming an active investor in startups, he takes us back a couple of years earlier when he first decided to scout business opportunities in personal capacity. As a seasoned strategy and growth professional with a keen eye for corporate growth investments, this was home territory for Narsingh. Like any other investor, his primary objectives were simple – maximize returns, minimize and distribute risks, and create a pool of viable investment options for continuous engagement. However, this was not all. For him, to partner with an entrepreneur who shares his philosophy and vision, and to invest in a business where he could bring much more than money to the table, was of equal importance. “It never appealed to me to bring mere capital to a business. I wanted to pool in my personal experience, knowledge, and network strength to truly catapult a business to the next level,” he adds. In fact, right from the beginning, he demonstrated a distinctive clarity in following his own preferences. As an innovation enthusiast, technology businesses took precedence. It was also important for him to stay in geographical proximity to his investee. This meant that India and Singapore emerged as the countries of his choice.

He began the sourcing process by tapping into his network of peers and fellow investment professionals, reaching out to his contacts at globally renowned VC firms, and scanning various cutting edge sectoral innovations. Then, a year later, he met Bhavin Bhagat, co-founder at At that point, Indiabizforsale’s Business Buyer’s Club (BBC) had already left its mark in Mumbai, while in Ahmedabad, prestigious partnerships for the event with FICCI and GCCI had materialized. Intrigued by the concept, he flew to India and attended BBC Ahmedabad. It is here that he met Ruchit Surati, founder of the technology business Locanix, which also happens to be Narsingh’s first investee startup.

Locanix is an innovative SaaS solutions tech-business using GPS location information ranging from corporate fleet management to consumer vehicle solutions, with core focus on safety, security and operational efficiency. Their solutions include smart tracking with analysis and insights, intelligent management of fleets, fuel monitoring and optimization, and tracking temperature in individual cargo holds to ensure safe transportation of perishable goods.

After top-line review and initial discussions for a period of about 6-7 months, Narsingh was able to narrow down his options into 2-3 businesses. Apart from Locanix, there was also an SME from apparel design segment that made it to the top. In the end, Locanix emerged as the clear winner. Narsingh shares with us the top three criteria that he uses to evaluate business opportunities at the foundational level-

1. How sincere and passionate are the entrepreneurs?
2. How do their vision and mission align with their ground realities in terms of financial health and operational efficiencies?
3. How favourable are the market conditions for the business to thrive and gain market share?

Locanix seemed to tick all his checkboxes, and thus, deal discussions commenced. Narsingh states candidly, “No entrepreneur will lay it all out in the open on day one. It takes time to traverse the curve together, develop shared trust and respect, and reach a point of mutual transparency.” Indeed, with Locanix, this path was covered in reasonable time, and soon due diligence and valuation discussions made way into final deal structuring.

Recently, in August 2018, the deal was closed successfully. Looking back, Narsingh commends highly for the team’s support and presence throughout, and for his expertise in enabling meaningful deal discussions. He also shares his desire to be in this space for the long haul. “Investing in just one startup doesn’t satisfy my appetite. By tying up with the right companies, creating a diversified and complementary portfolio, and staying tuned with breakthrough technology, I believe I can add a lot of value to the aspiring frontrunners in innovation today, and be a part of carving out a better tomorrow.

Liked this article? Stay tuned to us for more such exclusive posts!

Get Optimum Visibility & Attract Maximum Buyers / Investors – Best Practices for Business Owners on Our Platform

“Doing the right thing is not the problem.
        Knowing what the right thing is – that’s the challenge.” 
 -Lyndon B Johnson

Over the years, we have closed several deals and worked closely with thousands of business owners, buyers and investors. During this period, we have observed that several best practices are applied by successful business owners who not only get the maximum inquiries, but also close deals faster. Here, we curate these best practices and share them with you. As you will soon discover – most of them are simple to understand and easy to implement. Let’s get started!

We have divided the best practices into two stages. The first stage is before the interest is generated from the investors for your business and second stage is for after the business has generated interest from investors and companies. Both stages are equally important for a successful deal for any business.

A few keywords used in this article:

Buy-side means prospective buyers/acquirers, investors or their representatives
EBITDA means Earnings before Interest, tax, depreciation, amortisation
Due diligence means an investigation of a business or person prior to signing a contract

Best Practices – Preparation Stage:  At this stage, you are just about to go or have already gone live on indiabizforsale with your business opportunity. You are filling in the relevant information, and encapsulating your business details in the opportunity. How can you create a powerful opportunity that gets attention of the right buy-side prospects? How do you get them to land on your opportunity  among the thousands others?

1. Give a Detailed Description: Remember – the more the information in the page, the more powerful will be the SEO (Search Engine Optimisation) of the page in  google ranking. However, it is not enough to just write more. A good description has two major components – 1) right keywords to enable maximum SEO landings 2) right information that paints a clear picture of the business opportunity and gets a buyer/investor interested.

Example: If you own a pharma business, your keywords could be – ‘pharma manufacturing’. ‘manufacturing and distribution’ ‘GMP certified’, ‘ISO certification’, ‘pharma business in Ahmedabad’ (or any other location), ‘profitable pharma business’, etc.

2. Display Positive Content: The description that you write for your business should be written in a positive light to attract the interest of onlookers. Now, this does not mean that you need to write things that are not true. However, it is perfectly possible to be honest and real and still keep the content positive.

Example: If you are selling a garments business that is yet to break-even, but you believe that the business has future potential, you can write – ‘an established garments business with high profit potential based in Mumbai.’

3. Stick to the facts: False information, for e.g. old pictures of your business, pictures of another business, false data (e.g. profit making vs loss-making), hiding the real reasons for selling the business, etc. may attract some initial interest but would never lead to ultimate deal success.Share the facts upfront; it may generate low interest but those few who show interest might be more solid leads that are more likely to convert into a successful deal.

4. Communicate Better with High Quality Images: Put up high resolution images (preferably professionally taken photographs of your office, factory, plant etc.) & pictures without revealing the identity of your business or of yourself. As they say, “a picture says a thousand words” – by using real and good images, you can generate spontaneous interest for your business opportunity.

5. Be Realistic While Quoting a Price: Did you know? Unrealistic valuation is one of the top reasons for deals not emerging on the plate. Your asking price must be comparable to the benchmarks in your industry (i.e. other companies of your size), must reflect the past 3 years of your business performance, and must factor in growth potential of the business over the next 3-5 years. Remember, that while buyers/investors put money in a business for future, they evaluate the business based on its performance in recent past and present, i.e. the current year and last 3-5 years.

6. Be prepared: Before getting acquired or funding, businesses go through several diligences by the other side. Such as A) Business Diligence B) Financial C) Technology D) Human Resource(team) E) Legal/compliance/IP. As a business owner, one should be prepared with the paperwork such as a business plan (growth 3-5 years), financial modelling, long term client contracts, financial statements for previous years, bank statements of the current year, key employee contracts, valuation report, etc. You should invest into getting your business prepared for the possibility of best outcome quickly for your business. The money spent on the same will save you a lot of headache, time and frustration, and improve your chances of closing a deal by manifold.

Best Practices – Inquiry Stage: At this stage you have already started to receive inquiries from buy-side, but are yet to come across suitable buyers or yet to get any visibility of a deal emerging on the plate. How can you fast track your journey? How can you keep the right buyers engaged and let go of the ones that don’t match your objectives?

1. Respond Promptly: Once your business opportunity receives an inquiry, respond in a timely and professional manner. First impression counts: When you reply in timely and professional manner, the good impression is also created for your management style stroke your business opportunity.  For some reason, if you had been travelling or had an emergency at home and could not respond on time, reply as soon as possible and begin with a note of apology to show that you are serious.

2. Manage Communication Carefully – Before you share too much, learn as much as possible about the prospective buyer / investor who is interested in your business opportunity. Who are they? Where are they located? What role are they playing currently? Why are they interested? What resources do they have at hand (i.e. funds, team, technology, skillset etc.) to buy / invest in your business? Whether it is a consultant or a direct buyer / investor, learning more about them is critical to decide when to share and how much.

Things to remember when contacting buy-side:

Phone Calls- we recommend that you call from the mobile/landline that is not usually used by or associated with your company.

Confidentiality- do not reveal your / your business’s identity immediately – be comfortable with the other side first.

In-person Meetings- select a neutral place for the meeting that allows you to have discussions in private- especially, if the buyer / investor is also from your area or region. Coffee shops / restaurants / hotels are mutually convenient locations for the first meeting.

3. Share Top-line Information First: Asset information, Financial Summary (i.e Sales revenue, Profit before or after tax, EBITDA, debt / liabilities etc) are generally safe to share initially for the buy-side to evaluate if your business matches their preferences or not.

4. Make the Most of Technology: Use the messaging interface at, email communication, secured google drive/dropbox, etc. to share documents. Having a documented trail of all communication exchange can help in any unforeseen circumstances.

5. Stay Positive and Hopeful: Finding a right investor/acquirer requires patience – it is like running a marathon. Since it is often time-consuming, stay positive in your communication on the platform and off the platform and try to remain hopeful in general.

Liked this post? Stay tuned to us for more such tips and tools.

Why We Introduced The All New Standard Plan – Free Pricing Plan for Sellers

Recently, our management team took a fresh look at the pricing plans that we offered to our users. Among the many changes that have been incorporated, an important one is this – we have introduced an all-new Standard Plan that is completely free for our Sellers.

What drove us to go for this intriguing piece of change in our pricing?

For a while now, we have been pondering over how we can improve the network effect of our platform by increasing the percentage of users who are ‘active’ – i.e. those who access their account at least once in a month. In the past, we have tried email reminders, calling up users personally, and even putting a few accounts on hold if they were inactive for too long. However, while there have been incremental improvements, we have not seen anything exponential or exceptional.

After several team discussions, two solutions emerged. Firstly, all Standard and Premium sellers now have to activate their account every 30 days with a single click. If this is not done, our system will automatically put such accounts on hold, so that anyone interested in the listing is not disappointed when their messages don’t bring any reply.

Secondly, we introduced a brand new free pricing plan – the Standard Plan. A Standard Plan for Sellers will have an account that is valid for 6 months (subject to one-click activation every 30 days), receive up to 5 matching recommendations on listing approval, receive unlimited buyer / investor interests, see contact details of interested parties if shared by them.

What are we hoping to achieve with this?

Three things – Engagement, Returning Users and Multiplier Effect

Since we want our users to get the best out of our platform, we believe that it is extremely important that we consciously make decisions that promote active user behavior. It is not enough that a user has taken a paid subscription with us – if he does not keep coming back, he is not benefiting from it. Further, when someone is interested in his listing and sends an interest, there is no response as he is inactive. This demotivates the interested party, creates a chain of unfulfilled inquiries and weakens the network effect we are trying so hard to generate. We believe that with over 35,000 user-base, we can trigger a massive network strength that can increase the possibility of a deal discovery manifold – only if we can encourage our users to be more active.

While it is too early to comment on the results, we believe that this will be a major step towards unleashing platform engagement and bringing together a wider pool of available opportunities for better deal discovery and matchmaking.

Top 3 Reasons Why Foreign Buyers Acquire Indian SMEs

      “Go Global – Opportunities Abound When You Walk the Extra Mile”

While running an established and thriving IT SME business in New Delhi, Niraj* received a lucrative opportunity to head an exciting project in Canada. At the same time, thousands of miles away, Larry* and Carol*, two IT consulting professionals from the U.S. were looking to relocate to India by acquiring an attractive IT venture with a strong first line management team. As of now, the two parties who met through a few months back, are already in the process of closing a mutually agreeable deal. 

In the last few years, interest of foreign buyers have soared in Indian businesses. Earlier this year, Facebook made its first Indian acquisition – the mobile analytics company Little Eye Labs. Retail giant Walmart acquired Flipkart amidst unputdownable buzz. And just recently in June this year, Bangalore-based mobile app development company Sourcebits was taken over by US-based Globo.

However, it’s not just India’s mega-popular tech startups. Our homegrown breed of SMEs have also grabbed the eyeballs of international investors looking for acquisition opportunities in India. Ahmedabad based Nirmit Parikh, for example, secured a profitable exit from his SME a few years ago from an international buyer. Founded by Nirmit, CruxLight – which creates short summaries of online articles – was acquired by US-based ed-tech company Kno, which in turn was acquired by Intel just 6 months later.1  In another and more recent example, Bangalore-based SME Colimetrics was acquired earlier this year by US-based ActMobile.

What motivation do international buyers have in buying out Indian SMEs? In this article, we share their top 3 motivations with you by illustrating through case studies from our platform, as well as with other relevant examples from the industry.

Motivation #1: Acqui-hire India’s Indigenous Technology and Talent

If you thought that acquisition is only a game of the giants, consider the fascinating journey of an US-based IT consulting professionals Larry and Carol who found their dream venture through Both of them being specialized in IT consulting with strong industry experience, they first reached out to sharing their passion for the booming IT sector, and their desire to relocate to India upon zeroing in on an attractive business opportunity in this domain.

However, even as search for prospects for them began through our platform listings and other external sources, several kinks remained to be ironed, one of the key questions being – how best could they manage the rigour of buying and managing a company before they fully relocated to India? They joined hands with our team to come up with a creative solution, by planning frequent visits to India during which site-visits and due-diligence discussions were scheduled, while email and telephonic communication took care of the rest. After several in-depth discussions with our deal experts, we realized that the ideal proposition for them would be acqui-hiring an Indian IT business with a stable and capable first line of management and with a clear edge in technology and development. Soon, a New Delhi-based IT firm emerged as one of the top contenders. Incidentally, the owner of this firm is seeking to move abroad, resulting in a win-win opportunity. The deal is now well into progression with a clear road-map for transition ahead.

Acqui-hiring is particularly prominent in the Indian IT landscape which is characterized by cheap yet vast talent pool, technology advancements and established global clientele. For example, in 2017, Google acqui-hired the 4-months old Halli Labs based in Bengaluru as its first strategic acquisition in the country. Bolstering its technology and talent pool, the acquired entity is now a key driver of Google’s Next Billion Users initiative.2

Motivation #2: Plunge into Emerging Sectors in Developing Economies

Did you know? With the recent aggressive growth stint of traditional herbal mega-brands like Patanjali, India’s ayurvedic products market is now more lucrative than ever. When a buyer from the U.S. approached us and heard an account of this fascinating story of a hyper-local traditional brand becoming a leading domestic and global force, she promptly became interested in investing attractive distribution partnership opportunities in Herbal and Ayurvedic segment. Her aim is to market innovative products in the health and beauty domain – first targeting the Indian market and then expanding globally. She is also keen to obtain distributorship rights for other well known herbal brands in the country and then maximize their export potential in global markets.

Another example of an emerging sector in developing economies is the payments sector. While opportunities for payments technology are abundant in developed countries, it is still very nascent in developing economies like India. Seizing this opportunity, Ebix, a leading international supplier based out of U.S. that provides software and e-commerce solutions to global insurance providers, has acquired an Indian SME in payments sector – Itzcash – in 2017 for 80% controlling stake.3

Motivation #3: Maximize Client Base & Market Penetration

One of the recent buyer interests on our platform has been an interesting case of market penetration. India, one of the largest exporter-producer countries in milk, has had surprisingly low technology quotient, particularly in the sourcing, processing and distribution aspects. A prospective buyer from Australia, with over 30 years of experience in dairy technology has approached us seeking distributor partnership opportunities to enable her to invest intellectual and professional capital, technical capability, innovation, and nurture a prospective business from ground zero. Having a dedicated expert team and a capable first line of management is one of the top priorities for a win-win deal to culminate. The commitment demonstrated by international buyers in acquiring ownership & controlling stake in Indian SMEs is an increasingly new trend that is coming of age.

In fact, capturing global clientele also continues to be one of the driving factors behind strategic acquisitions by foreign buyers in Indian SMEs. For example, US-based Ebix has also acquired Healthcare Magic for USD 18.5 mn, one of the most important motivations being the fact that about 80 percent of Healthcare Magic’s revenues accrue from outside India.4

Concluding Note

With the recent surge in cross border capital movement in India and the increasing visibility of Indian businesses, we hope that more and more international buyers will let Indian SMEs take the centre-stage. To fuel this trend, more stringent governance practices, better synchronization of domestic standards to global norms and more rapid technology innovation in various sectors will lead the way.

If you liked this post and would like to read more such insightful pieces, stay tuned to our blog. Visit to know more about what we do and how we can help you.


*Please note that some of the names have been changed in this article to protect confidentiality of the parties involved







Success Story: Organic Lingerie Company | Business Buyer’s Club

Inner Sense, an Organic Lingerie Company, a Top Contender from Business Buyer’s Club Ahmedabad, 2017 – Raises Growth Capital

We are thrilled to share with you the recent success story of Inner Sense – a SME which was showcased last year in our first-of-its-kind, exclusive deal-discovery event Business Buyer’s Club, Ahmedabad. The business, which manufactures and markets organic and hygienic inner-wear for women, recently raised growth capital worth INR 2.5 Cr in a pre-series A round led by Venture Capitalist.

The Journey

Inner Sense was founded in 2014 by Abhishek Lodha and Nirja Lakhani, who come with a combined experience of 20+ years in garments industry, apparel design and organic textiles manufacturing. When organized Business Buyer’s Club, Ahmedabad in September, 2017 in partnership with FICCI and GCCI, Inner Sense emerged as one of the top contenders for the showcase. The businesses showcased in the event were hand-picked by our senior analysts, and only genuine, serious buyers and investors were extended invitation for the day. The primary vision of Business Buyer’s Club is to bring  together genuine buyers and investors looking to close a transaction within the next 6 months. Inner Sense, along with 8 other credible, promising and deal-ready businesses were hand-picked from over 65 applications and were showcased to 45 buyers and investors from Ahmedabad, Vadodara and Rajkot.

The businesses were shortlisted based on the information made available, genuineness of the promoters, attractiveness of the business, value proposition of products and services, their command on the market, growth potential, investment rationale and overall health of the business. The showcase entailed a focused conversation between promoters and team, alongside a pitch presentation. The event concluded with one-to-one meeting and networking over high tea that gave the buyers and investors an opportunity to interact with the promoters in person. Subsequent stages of the deal process for these matches were then facilitated by Inner Sense received 8 interests from investors at the end of the event, and eventually 2 of these of these investors from Business Buyer’s Club invested in the startup.

Inside View – What Makes ‘Inner Sense’ Unique?

Inner Sense is one of the first brands in the country to revolutionize healthy inner wear for women. As of 2017, they had already sold over 80,000 pieces via 18 e-commerce channels in India, and 4 overseas channels. There is a steady stream of positive reviews on all e-commerce portals, where it actively sells over 120 styles in diverse categories of women’s inner wear. Their advanced technology and custom-blended yarn gives their fabric 3 times more absorption power, making it odor-free, and is especially preferred by urban women living in hot, tropical climate. They have successfully set up a supply chain optimised production line and are poised to see exponential growth with the infusion of fresh capital.

Concluding Note

We at would like to congratulate the founding team of Inner Sense for successfully raising growth capital for business expansion. We are keen to see the business grow and serve more and more women with their highly functional and classy product range. Their success re-affirms our faith in the concept and model of Business Buyer’s Club and our dedicated team of analysts who painstakingly hand-pick the most promising businesses to make them transaction ready. Stay tuned to our blog for more such stories that inspire and engage!

Expanding Horizons for Business Buyers and Sellers in India

July 7th 2015 Ahmedabad, India

It is great news for all the entrepreneurs and aspiring entrepreneurs in India, India’s largest online platform,, which is helping businesses get bought and sold, has decided to give its customers a better and wider reach and hence has empanelled with another web portal, which is a well-known online classified ad portal, for listing their prospective sellers from today. and have decided to ensure that all the business for sale listings available on would also be now available on for the potential buyers to explore. Having said that, the companies have also decided that only a broad description of the listings would be posted and no information regarding the identity of the seller or the company would be disclosed on either or giving them the much deserved privacy and confidentiality.

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