{"id":62,"date":"2013-12-18T13:09:53","date_gmt":"2013-12-18T13:09:53","guid":{"rendered":"http:\/\/indiabizforsale.wordpress.com\/?p=62"},"modified":"2024-03-26T09:34:08","modified_gmt":"2024-03-26T09:34:08","slug":"selling-a-business","status":"publish","type":"post","link":"https:\/\/www.indiabizforsale.com\/blog\/selling-a-business\/","title":{"rendered":"How To Sell  a Business \u2013 Live Business Case Study"},"content":{"rendered":"<p style=\"text-align: justify;\">If you <strong><a href=\"https:\/\/www.indiabizforsale.com\/business\/business-opportunities-for-sale\">want to sell a business<\/a> <\/strong>then complete knowledge of your business and the market is the key. In the business world, case studies are such readily available and powerful tool from which you can replicate the success by avoiding critical mistakes. Many cases studies have been published about selling business quickly at maximum price. Case studies are such reference guides of the business world to look at the solved problems to solve our own.<\/p>\n<p style=\"text-align: justify;\">From the pool of available case studies on <strong><a title=\"how to sell a business\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-sell-or-buy-business-in-india\/\">how to sell a business<\/a><\/strong> successfully, we have picked one of the best case studies here under for your quick reference. This case study shall guide you on how to prepare best to <b>sell your business<\/b>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indiabizforsale.com\/blog\/selling-a-business\/#Overview\" >Overview:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indiabizforsale.com\/blog\/selling-a-business\/#Problem\" >Problem:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indiabizforsale.com\/blog\/selling-a-business\/#Solution\" >Solution:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indiabizforsale.com\/blog\/selling-a-business\/#Facts_and_Figures\" >Facts and Figures:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indiabizforsale.com\/blog\/selling-a-business\/#Proposal\" >Proposal:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indiabizforsale.com\/blog\/selling-a-business\/#Advertisement\" >Advertisement:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.indiabizforsale.com\/blog\/selling-a-business\/#Multiple_Buyers\" >Multiple Buyers:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.indiabizforsale.com\/blog\/selling-a-business\/#Take_away\" >Take away:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Overview\"><\/span><!--more--><span style=\"font-size: inherit;\"> Overview:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">This case study is about a mid-sized pharmaceutical manufacturing business in Himachal Pradesh, India, running for more than 20 years. The owner had approached his retirement age which made it difficult for him to manage the business from his native place, Gujarat. His son had settled down abroad and was not interested to run the family business. The only option was to sell the business and invest money for retirement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Problem\"><\/span><strong>Problem:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The primary issue was lack of knowledge. If you have no clue <strong><a title=\"Where to sell your business\" href=\"http:\/\/www.indiabizforsale.com\/\">where to sell your business<\/a><\/strong> and how to find a serious and genuine buyer quickly, it gets tougher. The most critical problem faced was lack of strategic planning. He tried to sell his business without clear strategies which wasted his three years.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Solution\"><\/span><strong>Solution:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">After struggling a lot, he approached one of the prominent merger and acquisition consultant to find out the way, however he had to pay high retainer fees along with commission on sell. Mind you not everyone can afford consultants and their fees and commission as results are not even guaranteed and might have to compromise on price.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Facts_and_Figures\"><\/span><strong>Facts and Figures:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The first approach was to get the facts and figures about the business aligned so that it can be conveyed well to the prospective buyers. Finance, Assets, Cash Flow, Legal, Licenses, Human Resources, Patents and Copy rights, Environmental clearance and other relevant documents were prepared.<\/p>\n<p style=\"text-align: justify;\">Market research was performed about company products and formulation for its future growth, competition and market share. Existing orders, Orders in pipeline, existing and pipeline customer\u2019s summary was also prepared.<\/p>\n<p style=\"text-align: justify;\">The reason is simple \u2013 every investor wants to know your past and current financial performance and future business prospects, as nobody wants to invest to make loss.<\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/www.indiabizforsale.com\/blog\/everything-you-need-to-know-about-business-valuation\/\">Buyers valuation<\/a><\/strong> and seller\u2019s valuations differs many times, and therefore valuation must be done using standard formulas and process. You can have different valuation done so that you can understand the price range you can expect.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Proposal\"><\/span><strong>Proposal:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">When proposal was prepared, decision making points were highlighted to attract potential buyers with the help of marketing team. When you advertise your business selling proposal, it should immediately attract potential buyer. An appealing presentation fetches more price.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Advertisement\"><\/span><strong>Advertisement:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Since business owner had already tried to sell to his internal and known sources, option was to take help of advertisements to find out buyers. You must remember that finding out serious buyer is the most crucial and difficult task in the business selling process, because rest of the things are in your control and can be handled by other professionals.<\/p>\n<p style=\"text-align: justify;\">Advertisement plan was made with newspaper, <strong><a href=\"https:\/\/www.indiabizforsale.com\/business\/pharmaceutical-manufacturing-business-opportunities-for-sale\">pharma business<\/a><\/strong> publications and other closely related trade magazines. Main focus was in nearby states as it could be easy for local investors to manage the business with local people. Further to support newspaper advertisements, internet medium was extensively used. Free classifieds and social media were used online, however response was low. Premium business buying and selling websites used to advertise effectively. A good marketing and advertisement plan worked well to attract very serious buyers.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Multiple_Buyers\"><\/span><strong>Multiple Buyers:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">The critical part, which helped to gain more than 28.5% over market price, was selection of multiple buyers. Each buyer was proposed differently as their objectives were different as few wanted to diversify, few wanted to expand the product line and few were wealthy investors through private equity. After due diligence process and negotiation, which is essential and every buyer and seller has to go through, finally deal was cracked at 28.5% higher price than expected.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Take_away\"><\/span><strong>Take away:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Well planned <strong><a href=\"https:\/\/www.indiabizforsale.com\/blog\/exit-strategies-for-smes-in-india\/\">exit strategy<\/a><\/strong> and good understanding of the market and business is the key get more than expected price. It has been noticed that a well planned exit strategy can bring 20%-50% more value.<b> <\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to sell a business then complete knowledge of your business and the market is the key. In the business world, case studies are such readily available and powerful tool from which you can replicate the success by avoiding critical mistakes. Many cases studies have been published about selling business quickly at maximum&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[74,76],"tags":[11,28,328,315,324,48],"featured_image_src":"https:\/\/www.indiabizforsale.com\/blog\/wp-content\/uploads\/2013\/12\/How-To-Sell-a-Buisness-in-India-2024.png","author_info":{"info":["indiabizforsale"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Sell Your Business With Profit - Live Case Study<\/title>\n<meta name=\"description\" content=\"Live case study on how to sell a business in India. know how this pharma owner sell his business instantly with great profit margin. Step by step process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indiabizforsale.com\/blog\/selling-a-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Sell Your Business With Profit - Live Case Study\" \/>\n<meta property=\"og:description\" content=\"Live case study on how to sell a business in India. know how this pharma owner sell his business instantly with great profit margin. 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