{"id":2964,"date":"2017-05-23T11:23:56","date_gmt":"2017-05-23T11:23:56","guid":{"rendered":"https:\/\/www.indiabizforsale.com\/blog\/?p=2964"},"modified":"2022-04-12T10:43:19","modified_gmt":"2022-04-12T10:43:19","slug":"how-to-grow-your-small-business-with-franchising","status":"publish","type":"post","link":"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/","title":{"rendered":"How to Grow Your Small Business with Franchising?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#What_is_Franchising\" >What is Franchising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#Why_Franchising\" >Why Franchising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#Benefits_of_Franchising\" >Benefits of Franchising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#For_the_franchisor_for_example_a_small_business_like_yours_the_benefits_are\" >For the franchisor (for example, a small business like yours), the benefits are:<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#Penetration_into_new_markets_at_minimum_investment\" >Penetration into new markets at minimum investment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#Leverage_the_talent_and_local_network_of_new_entrepreneurs\" >Leverage the talent and local network of new entrepreneurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#Quick_growth_with_significant_brand_building\" >Quick growth with significant brand building<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#For_the_franchisee_the_entrepreneur_business_you_franchise_your_business_to_the_benefits_are\" >For the franchisee (the entrepreneur \/ business you franchise your business to), the benefits are:<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#Ease_of_venturing_into_a_new_business\" >Ease of venturing into a new business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#Tested_business_model_brand_value\" >Tested business model, brand value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#Handholding_mentoring_and_technology_support\" >Handholding, mentoring and technology support<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#How_to_Go_About_Franchising_Your_Business\" >How to Go About Franchising Your Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#1_Preparation\" >1. Preparation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#2_Invest_in_Your_Brand\" >2. Invest in Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#3_Choose_the_Right_Location\" >3. Choose the Right Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#4_Choose_the_Right_Franchisee\" >4. Choose the Right Franchisee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#5_Provide_Continuous_Support_to_Your_Franchisees\" >5. Provide Continuous Support to Your Franchisees<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.indiabizforsale.com\/blog\/how-to-grow-your-small-business-with-franchising\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Franchising\"><\/span>What is Franchising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, before going further, we need to know what is the meaning of franchising? So, Business Franchising is the process of expanding the business by distributing the product or services in deferent location to establish the brand&#8217;s trademark and its brand system.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_Franchising\"><\/span><strong>Why Franchising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">As the owner of a small business, you are probably looking for growth options that let your business expand on minimum investment. Did you know? Many renowned franchises across the world started off just like your business \u2013 small, nimble and with a desire to scale. The popular Domino\u2019s Pizza, one of the greatest franchise businesses in India and globally, had started as a single, small pizza store called DomiNick\u2019s. Leading pre-school education franchise in India, EuroKids, started with just 2 pre-schools and has now grown to over 900 preschools across 350 cities in 3 countries!<\/p>\n<p style=\"text-align: justify;\">Small businesses have always experimented with innovative ways to grow, and Franchising holds a special place in that list. But, what exactly is Franchising? Simply put, it is an arrangement in which a business (the franchisor) offers a party (the franchisee) the right to use its technology, trademark, brand, etc. to replicate its business model in untapped markets and geographies.<\/p>\n<h2 style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-4046\" src=\"https:\/\/indiabizforsale.com\/blog\/wp-content\/uploads\/2017\/05\/franchise-business-opportunities-in-india.jpg\" alt=\"franchise business opportunities in india\" width=\"540\" height=\"235\" srcset=\"https:\/\/www.indiabizforsale.com\/blog\/wp-content\/uploads\/2017\/05\/franchise-business-opportunities-in-india.jpg 360w, https:\/\/www.indiabizforsale.com\/blog\/wp-content\/uploads\/2017\/05\/franchise-business-opportunities-in-india-300x130.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Franchising\"><\/span><strong>Benefits of Franchising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"For_the_franchisor_for_example_a_small_business_like_yours_the_benefits_are\"><\/span>For the franchisor (for example, a small business <strong>like yours), the benefits are:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Penetration_into_new_markets_at_minimum_investment\"><\/span><strong>Penetration into new markets at minimum investment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Leverage_the_talent_and_local_network_of_new_entrepreneurs\"><\/span><strong>Leverage the talent and local network of new entrepreneurs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Quick_growth_with_significant_brand_building\"><\/span><strong>Quick growth with significant brand building<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"For_the_franchisee_the_entrepreneur_business_you_franchise_your_business_to_the_benefits_are\"><\/span><span style=\"color: #000000;\">For the franchisee (the entrepreneur \/ business you franchise your business to), the benefits are:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Ease_of_venturing_into_a_new_business\"><\/span>Ease of venturing into a new business<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Tested_business_model_brand_value\"><\/span>Tested business model, brand value<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<li>\n<h5><span class=\"ez-toc-section\" id=\"Handholding_mentoring_and_technology_support\"><\/span>Handholding, mentoring and technology support<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How_to_Go_About_Franchising_Your_Business\"><\/span><strong>How to Go About Franchising Your Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Preparation\"><\/span><strong>1. Preparation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As they say, \u201cpreparation is the hallmark of a professional\u201d. Your future franchisee will require detailed guidelines on how to go about replicating your business model and brand recall. Many <strong><a href=\"https:\/\/www.indiabizforsale.com\/business\/business-opportunities-for-sale\">small businesses<\/a> <\/strong>do not spend much time documenting their know-how, internal processes and systems \u2013 franchising is a good opportunity to do so. Develop clear guidelines, Standard Operating Procedures (SOPs) and document your key learnings in a systematic manner. Design concise training modules for the franchisee entrepreneur and his staff, and also a timeline and budget for the training. Take stock of your paper-work and consult a legal advisor to make sure compliances are in place for a franchise arrangement to function.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Invest_in_Your_Brand\"><\/span><strong>2. Invest in Your Brand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you haven\u2019t taken your brand equity seriously yet, now is the time! The first step is to build and protect your brand. Make sure you have a clearly legible logo of the right colours, get your trademark registration, and reshuffle your marketing strategy around creating maximum brand recall. Remember that brand is one of the most critical elements in ensuring success of a <strong><a href=\"https:\/\/www.indiabizforsale.com\/business\/franchise-business-opportunities-for-sale\">franchise business<\/a>.<\/strong> Work on creating a good online as well as physical presence, and make sure you stand out!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Choose_the_Right_Location\"><\/span><strong>3. Choose the Right Location<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Franchising is largely about entering new geographies. As a small business, make sure you ask the right questions before expanding into a new location. Is the market big enough? Will it generate enough sales to cover the cost of setting up and running the franchise? Is it accessible to you for physical inspection and visits, if need be? Is your brand known to your target customers in that area? Will you find the right franchisees there? Are there any politico-legal challenges in operating there?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Choose_the_Right_Franchisee\"><\/span><strong>4. Choose the Right Franchisee<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you have chosen a location, choosing a franchisee can be a challenge as the new location will not be too familiar to you. To source good franchisees, <strong><a href=\"https:\/\/www.indiabizforsale.com\/business\/user\/usersignup\">list your business as a franchisor<\/a> <\/strong>in dedicated web portals for small business growth, such as <strong><a href=\"https:\/\/www.indiabizforsale.com\/\">IndiaBizForSale.com<\/a><\/strong>. You can also reach out to your personal network in the chosen location and post in entrepreneur forums. Once you have a pool, shortlist on the basis of criteria such as professional qualification, local influence, familiarity with the industry you are in, entrepreneurial acumen and so on. The first few franchisees will mostly be selected through trial and error. Thereafter, you can use the learnings to standardize the process to a great extent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Provide_Continuous_Support_to_Your_Franchisees\"><\/span><strong>5. Provide Continuous Support to Your Franchisees<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember that Franchising, above all, is a business relationship and not just an arrangement. It is important for your franchisees to feel that they are your partners in growth and that you have their back when they need it the most. Also, create a system of continuous tracking, reporting and discussions so that you are always informed about how each franchisee is doing in the market and what support they need to grow and earn profits.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong>Wrapping Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Now that you know how to grow your small business with franchising, get started today! To know more about how <strong><a href=\"http:\/\/IndiaBizForSale.com\">IndiaBizForSale.com<\/a><\/strong> can help you achieve your business franchising goals and much more,<strong> <a href=\"https:\/\/www.indiabizforsale.com\/contact-us\">click here<\/a><\/strong><u>.<\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Franchising So, before going further, we need to know what is the meaning of franchising? So, Business Franchising is the process of expanding the business by distributing the product or services in deferent location to establish the brand&#8217;s trademark and its brand system. Why Franchising? As the owner of a small business, you&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[172],"tags":[173,175,367,368,369],"featured_image_src":null,"author_info":{"info":["indiabizforsale"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Grow Your Small Business with Franchising? 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